Cape Town: Digital Marketing and eCommerce Specialist posted by Lewis Stores (PTY) Ltd

Job Description:

The Digital Marketing and eCommerce Specialist will assist in planning and executing online marketing initiatives and driving sales through various digital channels.

Key Responsibilities:

• Execute digital marketing campaigns (SEO, PPC, social media, email marketing).
• Support eCommerce platform management including uploading content and managing product listings.
• Analyse and report on campaign performance and web traffic metrics.
• Assist in customer acquisition and retention initiatives.
• Collaborate with design and content teams to create marketing material.
• Stay updated with latest digital marketing and eCommerce trends.

Qualifications:

• Bachelors degree or diploma in Marketing, Digital Commerce, Communications, or related field.
• 23 years of experience in digital marketing or eCommerce.
• Proficient in Google Analytics, Meta Business Suite, email marketing tools, CMS platforms (e.g., WordPress, WooCommerce).
• Strong analytical and problem-solving skills.