Durban: Marketing & Graphics Coordinator posted by Tower Group

Primary Purpose
To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.

Key Responsibilities:

1. Graphic Design & Visual Content Creation
   • Design digital and print collateral: social media graphics, banners, posters, brochures, email campaigns, presentations, signage.
   • Maintain and uphold brand identity and visual guidelines.
   • Prepare files for print and/or digital use (ensure correct resolution, colours, formats, etc.).
2. Marketing Campaign Coordination
   • Assist in planning marketing campaigns (digital, print, outdoor, events).
   • Coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors).
   • Ensure that all graphics/materials are delivered on schedule.
3. Content Development
   • Collaborate with marketing copywriters and content team for copy + visuals.
   • Support content repurposing (e.g. adapting visuals for social media, web, newsletters).
4. Digital & Social Media Support
   • Create graphics for social media posts, digital ads, website banners.
   • Monitor performance of visual content and suggest improvements.
5. Vendor/Print Liaison
   • Coordinate with printers, external designers, or other vendors for production of materials.
   • Review proofs, ensure print quality, manage delivery timelines.
6. Brand Management
   • Maintain consistency of branding across all communication channels.
   • Maintain digital asset libraries (images, logos, templates).
7. Marketing Administrative & Reporting Support
   • Maintain marketing schedules, project trackers.
   • Help prepare reports on campaign performance, asset usage, design requests, budgets.
   • Assist with budgeting for marketing graphics/design expenses.
8. Quality Control
   • Check designs for correctness (spelling, layout, adherence to brief).
   • Ensure designs are technically usable (print/formatting) and that files are properly archived.
9. Continuous Learning & Trend Monitoring
   • Stay updated on design software/tools, visual trends.
   • Propose enhancements to workflows, design tools, templates.