Job Description
About the Role
A cutting-edge company in Stellenbosch, specializing in high-tech 3D Doppler radar and camera-based sports ball and equipment tracking monitors, is seeking a seasoned Digital Marketing & SEO Consultant to develop, execute, and optimize their global digital presence. The ideal candidate will be responsible for crafting and implementing a comprehensive SEO strategy, managing paid advertising campaigns across multiple regions, and providing expert guidance on digital analytics and performance measurement.
Key Responsibilities
- Develop, refine, and implement the company-wide SEO strategy .
- Conduct ongoing SEO optimization: Technical, On-page, and Off-page.
- Manage and optimize Google Ads (Search, Display, Shopping) for USA, UK, and EU.
- Manage and optimize META Ads (Facebook & Instagram) for USA, UK, EU, and South Africa.
- Execute creative testing, audience setup, bidding optimization, and budget allocation for paid campaigns.
- Manage and track link-building initiatives .
- Maintain optimization logs for all paid media accounts.
- Produce monthly SEO and Paid Media performance reports .
- Maintain KPI tracking dashboards (Organic Traffic, Rankings, Conversions, CPA, ROAS).
- Provide technical SEO recommendations to the development team.
Requirements
- 35 years of hands-on SEO experience (technical, on-page, off-page).
- Proven track record managing Google Ads and META Ads campaigns across multiple international territories.
- Experience with analytics and SEO tools (e.g., Google Analytics, Search Console, SEMrush, Moz, Surfer SEO).
- Experience producing KPI reports and digital performance insights.
Qualifications
- Diploma or Degree in Digital Marketing, Marketing, Communications, or related field.
- Certifications: Google Ads, Google Analytics, or META Blueprint.
Salary & Benefits
Competitive salary based on experience (salary can potentially be more based on experience/skills).
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Winelands
The Cape Winelands region is known for its stunning natural beauty and thriving tourism industry, making it an attractive location for marketing, advertising, and public relations professionals. The job market in this sector typically offers a mix of creative and analytical roles, with opportunities to work on various projects, from brand management to digital campaigns.
In terms of salary expectations, the range is broad and can vary greatly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R400 000 – R600 000 per annum range, while senior roles can exceed R1 million. However, it’s essential to note that actual salaries can fluctuate based on individual performance, company budgets, and local economic conditions.
Marketing, advertising, and PR professionals in Cape Winelands often require a combination of creative and technical skills. Common skills include proficiency in Adobe Creative Suite, experience with social media platforms, strong written and verbal communication skills, analytical thinking, project management expertise, and an understanding of the latest digital trends. Familiarity with local regulations and laws governing marketing and advertising is also essential.
The region commonly employs marketing, advertising, and PR professionals in various industries, including financial services sector, technology industry, manufacturing sector, tourism industry, and agriculture. Other sectors that may require these skills include retail, education, and healthcare.
Career development opportunities are available across the board, with many professionals opting to specialize in specific areas or move into leadership roles. Typically, entry-level positions can serve as a springboard for junior management or specialist roles, while senior professionals can consider entrepreneurship, consulting, or pursuing advanced degrees in related fields such as marketing, communications, or business administration.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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