Job Description
About the Role
We are seeking a highly skilled Marketing and Communications Specialist to join our team at Mayfly Agri in the Western Cape. As a key member of our marketing team, you will be responsible for executing our brand strategy, managing digital channels, and driving business growth through effective marketing campaigns. If you have a passion for agriculture and a talent for marketing, we want to hear from you.
Key Responsibilities
- Execute brand strategy in line with company objectives.
- Ensure consistent brand identity across all communication platforms and global markets.
- Conduct market research and competitor analysis to guide positioning, messaging, and growth strategies.
- Plan, execute, and evaluate marketing campaigns, product launches, and promotional activities.
- Manage digital channels, including website content, social media, and online campaigns, to strengthen brand visibility and engagement.
- Oversee the design of marketing materials such as brochures, packaging, presentations, and PR content.
- Coordinate and manage participation in trade shows, conferences, and industry events.
- Provide commercial team with marketing tools, content, and training support.
- Support distributor and partner networks with localized brand and marketing materials.
- Manage and procure promotional items.
- Plan and coordinate events.
Requirements
- Minimum 3+ years’ experience in brand management or marketing and communications.
- Previous experience in agriculture is necessary.
- Excellent communication, presentation, and project management skills.
- Proficiency in digital marketing tools, analytics, & CRM systems (Monday.com will be an advantage).
- Creative thinker with strong analytical ability and commercial awareness.
- Excellent communication in English, written and spoken. Ability in Afrikaans would be an advantage.
Qualifications
- Degree in Marketing, Brand Management, Agriculture, or related field.
Salary & Benefits
Note: Salary details not mentioned in the original description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Insurance Sales/Marketing Jobs in Western Cape
The insurance sales and marketing industry is a growing sector in Western Cape, South Africa, with a general upward trend in job opportunities. Typically, this field offers stable and rewarding careers for those who are passionate about understanding complex products and building relationships with clients. However, the job market can be highly competitive, especially in areas like Cape Town and Stellenbosch.
Generally, insurance sales and marketing professionals in Western Cape can expect to earn a salary range of R400 000 to R600 000 per annum, depending on factors such as experience, company size, and industry sector. However, please note that this is only a rough estimate, and actual salaries can vary widely based on individual circumstances.
Common skills required for insurance sales and marketing roles include strong communication and interpersonal skills, the ability to understand complex financial products, proficiency in Microsoft Office and CRM systems, and excellent analytical and problem-solving skills. Other essential skills include the ability to build rapport with clients, negotiate effectively, and adapt to a fast-paced environment. In some cases, a degree in a related field such as business or marketing may be advantageous.
The insurance industry sector is one of the largest employers of sales and marketing professionals in Western Cape, with many companies operating in areas such as financial services, technology, and manufacturing. Other industries that commonly hire for these roles include construction and real estate sectors. Typically, these roles require an understanding of the specific industry’s regulations and requirements.
For those interested in pursuing a career in insurance sales and marketing, there are several opportunities for career development and growth. Typically, professionals can expect to move into senior roles within 5-7 years of experience, or progress into specialist areas such as underwriting or risk management. Many companies also offer training and development programs to help employees enhance their skills and knowledge.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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