Johannesburg: Digital Marketing Strategist posted by The Good Human (Pty)Ltd

Key Responsibilities:

Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.

Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.

Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.

Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.

Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.

Manage and execute content marketing initiatives, including blog posts, infographics, and video content.

Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.

Lead email marketing campaigns, including automation, audience segmentation, and A/B testing.

Create and edit graphics and video content for marketing campaigns.

Collaborate with internal teams and external agencies to execute campaigns effectively.

Stay up to date with the latest digital marketing trends, tools, and best practices.

Key Skills & Experience Required:

5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.

Proven track record of successfully improving search engine rankings and increasing organic traffic.

Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.

Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.

Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).

Strong analytical skills with experience in data-driven decision-making and performance reporting.

Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.

Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).

Basic HTML, CSS, and JavaScript knowledge is a plus.

Strong copywriting skills for ad creatives, landing pages, and social media posts.

Excellent project management skills with the ability to juggle multiple campaigns.

Experience with A/B testing, audience segmentation, and personalization strategies.

Strong problem-solving abilities and a growth-driven mindset.

Preferred Qualifications:

Certifications in Google Ads, Google Analytics, or Facebook Blueprint.

Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).

Background in eCommerce or B2B lead generation.

Knowledge of UX/UI principles and website optimization.

Experience working with AI-driven marketing tools and automation.