Job Description
Media Strategist & Performance Lead
(Primary Role)
Position Overview
The Media Strategist & Performance Lead is responsible for media strategy, performance accountability, and ROI outcomes across all paid digital campaigns. This role owns planning, channel strategy, performance direction, and reporting insights, while guiding execution through the Media Specialist.
Key Responsibilities
Strategy & Planning
Develop and own multi-channel paid media strategies (social, search, display, video).
Define campaign objectives, KPIs, audience strategy, and budget allocation.
Translate business goals into measurable media plans.
Performance & Optimisation Direction
Own overall performance outcomes, ROI, and efficiency.
Analyse performance data and define optimisation strategies.
Make strategic decisions on scaling, pausing, or reallocating spend.
Tracking & Measurement
Oversee pixel implementation, event tracking, and conversion setup.
Ensure accurate attribution, tracking integrity, and data quality.
Interpret GA4 and platform data into actionable insights.
Reporting & Insights
Deliver clear performance reporting and strategic insights to stakeholders.
Identify trends, risks, and growth opportunities.
Ensure reporting focuses on outcomes, not vanity metrics.
Collaboration & Leadership
Work closely with creative, data, and account teams to ensure alignment.
Provide direction and feedback to the Media Specialist.
Stay ahead of platform changes, algorithm updates, and industry trends.
Requirements
Degree or diploma in Marketing, Digital Media, or related field.
5+ years experience in paid media strategy and performance management.
Advanced proficiency in Meta Ads Manager, Google Ads, GA4, Looker Studio.
Strong analytical and strategic thinking skills.
Proven experience driving ROI and scaling campaigns.
Experience with marketing automation and CRM integrations.
Solid understanding of SEO/SEM principles.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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