Job Description
About the Role
Hire Resolve’s client is seeking a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across multiple businesses in Durban, KwaZulu-Natal. The ideal candidate must be both strategic and creative, with expertise in managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps.
Key Responsibilities
- Develop and implement short, medium, and long-term digital marketing strategies.
- Increase brand awareness, lead generation, and customer engagement.
- Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
- Monitor and optimize digital marketing performance across platforms.
- Design and create engaging static and video content for marketing campaigns.
- Build a strong social media presence and grow engagement.
- Write and publish blog articles, newsletters, FAQs, and other valuable content.
- Develop and execute a content calendar for different business units.
- Optimize websites for search engines (SEO) and user experience (UX).
- Improve website navigation, speed, and overall usability.
- Create online help guides, video tutorials, and FAQs.
- Collaborate with developers to implement UI/UX enhancements.
- Develop and execute targeted email marketing campaigns.
- Manage customer segmentation and engagement strategies.
- Track and optimize email marketing KPIs.
- Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
- A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
- Generate reports on social media growth, campaign success, and web analytics.
- Work closely with developers to ensure seamless integrations and enhancements.
- Manage website CMS updates and minor modifications when necessary.
Requirements
- Proven experience in SEO, PPC, content marketing, and social media management.
- Ability to develop and execute data-driven marketing strategies.
- Strong copywriting skills for blogs, social media, and web content.
- Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
- Knowledge of WordPress, Webflow, or other CMS platforms.
- Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
- Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
- Proficiency in Google Ads (Search, Display, and Video Ads).
- Understanding of programmatic advertising and outdoor media trends.
- Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
- Ability to automate email sequences and nurture leads effectively.
Qualifications
None specified
Salary & Benefits
Salary range not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Kwazulu-Natal
The IT and computer industry in Kwazulu-Natal is generally thriving, with a strong demand for skilled professionals to drive technological advancements and support business growth. Typically, the job market is characterized by a high level of competition, with many talented individuals vying for positions in this field. Commonly, this competitiveness results in attractive salary packages that reflect the industry’s value.
Salary ranges for IT and computer professionals in Kwazulu-Natal can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level roles may command salaries within the range of R300 000 to R600 000 per annum, while senior positions or those in larger companies can expect salary ranges of up to R1 million or more. Experience, qualifications, and specific job requirements often influence actual salaries, so it is essential to research market rates for your desired role.
Common skills required for IT and computer professionals include proficiency in programming languages such as Java, Python, or C++, strong understanding of data structures, algorithms, and software engineering principles, and experience with cloud computing platforms like AWS or Azure. Additionally, many employers require IT professionals to possess excellent problem-solving skills, be able to communicate technical concepts effectively, and have a strong foundation in computer systems and networking fundamentals.
The IT and computer industry is a significant contributor to various sectors in Kwazulu-Natal, including the financial services sector, technology industry, manufacturing sector, and more. These industries often require skilled professionals to support their digital transformation initiatives and maintain competitiveness in today’s fast-paced technological landscape.
Career development opportunities for IT and computer professionals in Kwazulu-Natal are numerous, with many institutions offering training programs, certifications, and apprenticeships to enhance skills and knowledge. Typically, career progression involves taking on more senior roles, specializing in specific areas of expertise, or transitioning into leadership positions.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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