Job Description
An established premium spirits portfolio is seeking an experienced Area Sales Manager Off Trade to lead and develop a high-performing sales team across the Gauteng region. This role is critical in driving volume growth, market share, and execution excellence within the off-trade channel, while maintaining strong premium brand standards.
The Role
As Team Manager, you will be responsible for translating national and regional strategies into effective execution through the sales force and third-party partners. You will manage key performance indicators, coach and develop talent, and ensure strong commercial outcomes across priority customers and categories.
Key Responsibilities
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Analyse sales and market data to develop and implement regional action plans
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Lead, influence, and motivate the sales team to achieve volume and market share targets
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Manage and influence key sales KPIs including call adherence, strike rate, time in trade, and listings
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Drive effective execution of national and regional promotions
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Monitor competitor activity and develop counter-action plans
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Influence pricing adherence, category management, and in-store positioning
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Ensure sales execution aligns with channel and brand strategies
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Manage channel assets, POS, and merchandising standards to maximise ROI
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Maintain accurate customer master data, trade agreements, and audit documentation
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Collaborate closely with internal stakeholders and third-party distributors
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Apply strong financial and commercial judgement in all decision-making
Leadership & Capability Development
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Coach and develop individuals and teams to deliver consistent execution excellence
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Conduct regular route rides and trade visits with the sales team
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Identify capability gaps and implement structured coaching plans
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Provide ongoing performance and development feedback
Performance Management
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Prepare and present monthly and quarterly performance reviews
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Track execution of agreed action plans to ensure delivery against objectives
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Continuously identify opportunities to improve sales effectiveness and team performance
Key Relationships
Internal: National Off Trade Leadership, Key Accounts, Trade & Channel Marketing, Marketing, Sales Teams
External: Third-Party Distributors and Trade Partners
Experience & Qualifications
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Minimum 5 years sales management experience, with at least 2 years at an operational management level
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Proven track record leading sales teams within an FMCG environment, ideally premium liquor or spirits
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Strong understanding of the South African off-trade market
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Relevant 3-year tertiary qualification in Sales, Marketing, or a related field
Skills & Attributes
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Strong channel and sales management capability
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Solid brand and category management understanding
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Proven commercial and financial acumen
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Strong analytical and planning skills
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Ability to translate strategy into clear execution plans
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Confident communicator with strong presentation skills
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Effective people leader with a coaching mindset
Additional Requirements
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Willingness to travel extensively within the region
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South African citizenship or valid work authorisation
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About FMCG Wholesale Jobs in Gauteng
The FMCG (Fast-Moving Consumer Goods) wholesale sector in Gauteng, South Africa is a dynamic industry with a growing demand for skilled professionals. Typically, job seekers in this field can expect to find opportunities in various sectors, including the retail and manufacturing industries.
Generally, salaries for FMCG wholesale positions in Gauteng tend to be within a broad range of R200 000 to R400 000 per annum, although these figures may vary significantly depending on factors such as experience, company size, and industry sector. For instance, senior management roles or those in larger companies may command higher salaries, while entry-level positions or smaller organisations may offer more modest compensation packages.
Common skills for FMCG wholesale professionals typically include strong analytical and problem-solving abilities, excellent communication and negotiation skills, a good understanding of the retail and manufacturing industries, as well as experience with inventory management, logistics, and supply chain operations. Other essential skills often include technical knowledge of FMCG products, marketing and sales expertise, and proficiency in Microsoft Office applications.
The FMCG wholesale sector is often employed by companies operating in various industry sectors, such as food processing, beverage production, personal care, and household goods manufacturing. In Gauteng specifically, these industries tend to be concentrated in the Johannesburg and Pretoria areas.
For those interested in pursuing a career in FMCG wholesale, there are several common career progression paths available. Typically, entry-level positions serve as a starting point for candidates who wish to gain experience and develop their skills before moving into more senior roles. Advancement opportunities often exist within larger companies or through the acquisition of new skills and certifications. Additionally, many organisations offer training and development programs aimed at nurturing talent from within and supporting career growth.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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