Africa: Brand Marketing Manager – Meat posted by Mayfly Agri

June 18, 2025 Jobs in Africa

Africa: Brand Marketing Manager – Meat posted by Mayfly Agri

Posted on 2025-06-18 00:00:00

Employer	Mayfly Agri
Category	Marketing
Location	Africa / Africa

Job Summary

Minimum requirements for the role:

Must have a relevant tertiary qualification
Minimum 5 years’ marketing experience, preferably in the food industry with a focus on meat, poultry, or fresh produce categories
Strong analytical mindset with data-driven decision-making capabilities.
Genuine passion for understanding consumer needs, particularly regarding food quality, origin, and transparency
In-depth knowledge of marketing mix tools and food-specific research methodologies
Proven ability to manage complex projects and deliver creative campaigns
Proficient in digital and offline marketing tools; experience with packaging and labelling regulations is an advantage
Highly organized with strong attention to detail and the ability to prioritize effectively
Excellent communication and writing skills, with the ability to craft persuasive messaging for diverse audiences
Prior experience in a brand-driven food company or agribusiness environment is preferred
Fluency in English; proficiency in French and Swahili is highly desirable

The successful candidate will be responsible for:

Developing and implementing strategies to differentiate the company’s meat products in competitive markets.
Creating and executing above-the-line (ATL) and below-the-line (BTL) marketing campaigns across retail, wholesale, and food service channels.
Identifying growth opportunities through in-depth consumer research and category analysis.
Overseeing the creation and execution of advertising strategies, managing the full lifecycle of creative production for both consumer and trade audiences.
Conducting research on shopper behaviour, consumption trends, and competitive benchmarks in the meat sector.
Planning and implementing trade marketing activities to enhance product visibility and rotation in stores and butchery counters.
Collaborating closely with production, sales, and distribution teams to ensure brand consistency across all touchpoints.
Supporting broader marketing strategies and contributing to continuous improvements in brand performance.

Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates

View Job Durban: Portfolio Manager Herbicides- Southern Africa posted by Mayfly Agri

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