Cape Town: Account Executive (CPT) posted by Datafin

August 13, 2025 Jobs in Cape Peninsula

Cape Town: Account Executive (CPT) posted by Datafin

Posted on 2025-08-13 00:00:00

Employer	Datafin
Category	Other IT/Computer
Location	Western Cape / Cape Town

Job Summary

Account Executive (CPT)Media/Marketing/Sales
Cape Town – Western Cape – South Africa

ENVIRONMENT:

A dynamic Tourism and Hospitality company providing luxury accommodation seeks the sales wizardry of an Account Executive preferably with expertise in the Hospitality industry. Your core role will entail driving revenue and fostering partnerships with key trade agents within the industry, and corporate companies. Your focus will be on cultivating strong relationships with travel agencies, tour operators, MICE companies, production companies, government institutions, and other relevant businesses to promote and sell a Nature Retreat. Applicants will need Grade 12/Matric & preferably have a Degree/Diploma in Business, Marketing, Hospitality Management, or a relevant discipline with at least 3 years’ experience in Sales or Business Development, preferably within the Hospitality industry or a related field. You will need above average Excel skills and Opera experience will be beneficial. Preference will be given to candidates with knowledge of the Golf and / or Wellness industries.

DUTIES:

Customer Service –

Anticipate and exceed the expectations of trade agents, providing personalised attention and solutions to enhance their experience.
Proactively follow up with trade agents after their guests’ stays or events, demonstrating a commitment to their satisfaction.
Conduct training sessions and product presentations for trade partners to enhance their knowledge of properties, services, and unique selling points.
Provide updates on renovations and special promotions to trade partners to keep them informed and engaged.

Sales Strategy –

Identify, target, establish, and maintain relationships with Trade Partners, including Travel Agencies, Tour Operators, PCO’s (Professional Conference Organizers), MICE (Meetings, Incentives, Conferences, and Exhibitions), Government entities, Production companies, and Corporate clients.
Training of agents consultants on products at their premises.
Achieve assigned sales targets by actively promoting properties to trade partners, effectively positioning the properties as preferred choices for their clientele.
Segment trade agents based on their potential value and prioritise sales efforts accordingly to maximize ROI.
Develop tailored sales pitches and proposals that align with the unique needs and preferences of individual trade agents.

Key Account Management –

Organise and host property visits and site inspections for key trade partners, showcasing facilities and services.
Collaborate with trade partners to create enticing packages and offers that drive bookings and revenue.
Act as the main point of contact for key trade agents, addressing their concerns and ensuring their requirements are met.

Product Knowledge –

In-depth knowledge of the hotels, facilities, services, amenities especially pertaining to Trade products.
Knowledge of Policies and Procedures.
Stay updated on renovations, expansions, and upcoming enhancements to effectively communicate these updates to trade agents.
Understand menu offerings at each property.
In-depth knowledge of Touch-Points at each property.
Sub Brands: Basic details/terms of sub-brands within the company portfolio.

General Staff Management –

Give monthly tests to maintain product knowledge.
Arrange property visits for staff to maintain product knowledge.

Trade Marketing –

Collaborate with the Marketing team to create trade-specific collateral, such as brochures and presentations.
Leverage social media platforms and digital marketing to engage trade agents and showcase offerings to their audiences.
Collaborate with the Marketing team to ensure trade partners have access to relevant marketing materials and support for promotional activities.
Participate in trade shows, industry events, and familiarization trips to strengthen relationships with trade partners and promote properties effectively.
Management of brochure contributions according to marketing strategy and budget.
Maintain Trade Instagram account as well as represent the business on personal social media.

Customer Relations –

Proactively engage with trade agents to understand their upcoming needs and align offerings accordingly.
Organise special appreciation events or personalised gestures for trade agents to strengthen relationships and foster loyalty.
Maintain regular communication with trade partners to ensure strong working relationships and promptly address their needs and concerns.
Assist in investigating and resolving customer complaints raised by trade partners, demonstrating commitment to their satisfaction.

Administration –

Ensure accurate and up-to-date records of all trade account interactions, bookings, and agreements in the CRM system.
Prepare contracts, addendums, and other documentation for trade account agreements, collaborating with legal teams as needed.
Maintain website to ensure all information is up to date.
Mailer distribution to trade database.

Product Development –

Collaborate with Operations team to identify potential enhancements or new services that cater specifically to the needs of trade agents.
Pilot and test new offerings with select trade agents to gather feedback before wider implementation.
Support the creative thinking on development of new products and offerings.

Reporting –

Generate detailed weekly, monthly and quarterly reports on trade agent performance, including revenue generated, room nights booked, and PET.
Analyse sales data and trends to identify areas for improvement and recommend actionable strategies for higher sales performance.
Prepare regular reports on sales performance, market trends, and competitor activities to present to the Sales Management team.
Analyse sales data to identify successful strategies and areas for improvement, providing actionable insights to optimise sales efforts.

REQUIREMENTS:

Qualifications

Grade 12 or equivalent.
Degree/Diploma in Business, Marketing, Hospitality Management, or a relevant discipline is preferred but not mandatory.

Experience/Skills

Minimum of 3 years’ experience in Sales or Business Development, preferably within the Hospitality industry or a related field.
Opera experience and knowledge preferred.
Communications must be a strong communicator in verbal and written forms.
Above average efficiency in Microsoft Excel.
Valid Drivers Licence and own roadworthy vehicle.
Preference will be given to candidates with knowledge of the Golf and / or Wellness industries.
Able to work shifts according to operational requirements (up to 2 Saturdays per month).
The ideal candidate would need to be a team player and work well with colleagues in collaboration of monitoring email boxes and telephone lines.
The candidate would not be a typical time watcher and would be eager to assist the department to achieve maximum efficiency.
Mintenance and administration of the Sales CRM system.

Generic Competencies

Sales and Negotiation Skills: Ability to identify potential clients, build relationships, and effectively persuade and negotiate to close deals with trade agents.

Customer Relationship Management (CRM): Proficiency in using CRM software to manage and track interactions with trade agents, ensuring timely follow-ups and personalized service.

Industry Knowledge: Understanding of the hotel industry, market trends, competitor analysis, and the unique selling points of the groups offerings.

Product Knowledge: Thorough knowledge of services, facilities, amenities, and room categories to effectively communicate the value proposition to trade agents.

Communication Skills: Strong verbal and written communication skills to convey information, respond to inquiries, and maintain professional correspondence with trade agents.

Unique Competencies –

Hospitality Expertise: An understanding of the hospitality industry, including hotel operations, guest experience, and industry-specific challenges, allowing for more insightful and customised solutions for trade agents.

Revenue Management: Proficiency in understanding revenue management principles, allowing you to offer competitive pricing and negotiate rates that align with revenue objectives.

Long Sales Cycle Management: Expertise in managing longer sales cycles typical of hotel sales, which require consistent nurturing and relationship-building over extended periods.

Destination Knowledge: Thorough knowledge of hotel’s locations, nearby attractions, and local events to position the property as an ideal destination for trade agent clients.

Relationship-Based Selling: Emphasis on building long-term relationships with trade agents, going beyond transactional sales to become a trusted advisor and preferred partner.

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Posted in Jobs in Cape Peninsula, Jobs in Cape Town, Jobs in South Africa, Jobs in Western Cape

Tagged Computer, Datafin, Other IT

Cape Town: Account Executive (CPT) posted by Datafin

Cape Town: Account Executive (CPT) posted by Datafin

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Cape Town: Account Executive (CPT) posted by Datafin

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