Job Description
About the Role
The digital campaign manager (performance media) is responsible for the hands-on management and optimisation of performance campaigns across multiple digital platforms. Build, launch, and optimise campaigns, ensuring pacing, delivery, and performance align with client KPIs. This is a data-driven role that requires technical understanding, attention to detail, and a love for performance metrics.
Key Responsibilities
- Build, launch, and manage multi-platform performance campaigns (Meta, TikTok, Pinterest, Reddit, Smartly, and Google)
- Execute daily and weekly optimisations to maximise performance and budget efficiency
- Perform QA checks on campaign setups, targeting, creative pairing, and naming conventions
- Track pacing, budget, and performance against client KPIs
- Prepare and contribute to weekly and monthly reports, including data commentary and insight
- Identify trends and propose testing and optimisation strategies to improve results
- Collaborate with pod managers and junior campaign managers to maintain workflow and reporting accuracy
- Ensure consistent use of processes, naming conventions, and QA frameworks
Requirements
- 35 years experience managing performance campaigns in a digital agency environment
- Hands-on experience in Meta Ads Manager (essential)
- Familiarity with TikTok Ads, Google Ads, or Smartly (advantageous)
- Strong understanding of campaign delivery metrics, audience targeting, and optimisation logic
- Confident analysing performance data and presenting insights
Qualifications
- Bachelor’s degree
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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