Job Description
About the Role
We are seeking a strategic and hands-on Digital and eCommerce Manager to lead and execute digital marketing initiatives that drive brand awareness, engagement, and online sales. Reporting to the Marketing Manager and General Manager, this role is responsible for managing digital campaigns, optimizing eCommerce performance, and collaborating with internal teams and external agencies to ensure alignment with business goals.
Key Responsibilities
- Develop and implement integrated digital marketing strategies in collaboration with leadership.
- Manage digital agencies, ensuring adherence to brand, timelines, KPIs, and budget.
- Oversee paid media, SEO, content marketing, and customer relationship management.
- Lead bottom-of-funnel performance marketing to drive engagement and conversions.
- Maintain a digital campaign calendar aligned with commercial and promotional cycles.
- Execute multi-channel campaigns across email, social, search, display, and the website.
- Conduct A/B testing and leverage analytics to improve campaign effectiveness.
- Optimize the eCommerce website, focusing on UX/UI, conversion, and customer journey.
Requirements
- Strong grasp of digital marketing channels e.g. SEO, PPC, social media, email, and display advertising.
- Proficient in marketing automation and CRM tools e.g. Klaviyo and Mailchimp.
- Experienced with web analytics and eCommerce platforms.
- Familiar with CMS tools and ERP systems.
- Skilled in MS Office and project management.
Qualifications
- Bachelor’s degree or Diploma in Marketing, Digital Marketing, Communications.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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