Cape Town City Centre: Growth Marketing Manager

What Youll Do Customer Acquisition & Performance Marketing: Lead paid campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic channels. Drive high-quality traffic, conversions, and efficient CAC through continuous optimization. Refine bidding, targeting, and creative strategies based on real-time performance data. Growth Experimentation & CRO: Design and execute A/B tests across landing pages, ads, and onboarding flows. Collaborate with product and design teams to enhance conversion rates and reduce churn. Develop testing roadmaps with clear hypotheses and success metrics. Data & Analytics: Track, analyze, and report on growth metrics (CAC, LTV, retention, MRR/ARR, ROI). Build dashboards and deliver actionable insights to cross-functional teams and leadership. Lifecycle & Retention Marketing: Develop email, SMS, and push strategies to engage, onboard, and retain users. Create segmented and automated customer journeys using CRM and marketing automation tools. Cross-Functional Collaboration: Partner with Product, Design, and Content teams to align growth initiatives with business goals. Translate insights from campaigns into improvements across UX, product, and brand. Collaborate with agencies and freelancers to scale growth operations. Requirements: Bachelors degree in Marketing, Business, Data Analytics, or related field. 46 years experience in growth or performance marketing, ideally within digital-first or fintech environments. Proven experience managing campaigns across Meta, Google, TikTok, and other paid media channels. Skilled in Google Analytics, attribution platforms, and A/B testing tools. Experience with CRM and automation tools (HubSpot, Klaviyo, Iterable, Salesforce). Strong analytical skills comfortable working with data, SQL, and dashboards. A creative, experimental mindset with a bias for testing, learning, and scaling. Experience with mobile attribution, affiliate marketing, or growth hacking tools. Startup or scale-up experience where agility and innovation drive growth.