Job Description
About the Role
A well-established premium wine and hospitality destination in Simondium is seeking an experienced Marketing Manager with a rare blend of commercial thinking and hands-on digital execution. This role suits a marketing professional who enjoys working across strategy, sales performance, and content creation, and who is comfortable operating independently in a fast-paced, owner-managed environment.
Key Responsibilities
- Plan, create, and publish short-form video content across Instagram, TikTok, and related platforms
- Film and edit content in-house using mobile-based tools
- Monitor social trends and apply them selectively to suit a premium brand
- Manage daily interaction across social platforms, including comments, messages, and tagged content
- Deliver targeted digital campaigns aimed at specific international and seasonal markets
- Support growth and retention of the wine club or membership programme
- Improve e-commerce performance through traffic growth, conversion optimisation, and email marketing
- Implement initiatives to convert on-site guests into digital leads
- Support occupancy and revenue targets for accommodation and hospitality offerings
- Collaborate with hospitality management to address seasonal demand gaps via digital channels
Requirements
- 46 years of experience in marketing, ideally within wine, hospitality, luxury, or lifestyle sectors
- A portfolio of social media or video content created personally (required)
- Strong mobile video filming and editing capability
- Experience with e-commerce platforms such as Shopify or WooCommerce
- Email marketing tools (e.g. Klaviyo, Mailchimp)
- Familiarity with Meta Business Suite and basic paid social advertising
- Commercially minded with a focus on measurable outcomes
- Comfortable working in a family-owned or entrepreneurial business environment
Qualifications
- Formal education/certifications: No formal education mentioned in the original job description.
Salary & Benefits
Salary information not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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