| Date | 2024-11-24 |
|---|---|
| Job Title | Head Of Member Engagement & Retention |
| Employer | Ad Talent Africa More Information |
| Salary | 0 |
| Category | It Computer |
| Location |
Western Cape / Cape Town |
Job Summary
Who are we: An established global group of companies dedicated to the health and wellness industry.
Who are we looking for: A senior dynamic candidate to lead the member engagement and retention business.
What will you do:
- Develop a clear strategy and approach to Member Engagement.
- Improve the accuracy of 1st party marketing data by building a robust CRM and marketing automation model.
- Grow member usage.
- Optimise revenue streams and business growth through targeted marketing initiatives and effective use of customer data.
- Develop and execute a comprehensive member engagement strategy aligned with overall business goals.
- Lead the implementation of CRM systems, tools, and processes to meet business needs.
- Establish the necessary data infrastructure and technology platforms for personalized communications at scale.
- Analyze customer data to gain insights into customer behavior and preferences, informing targeted marketing campaigns.
- Drive member retention through targeted communication and engagement initiatives.
- Explore and implement innovative ways to engage and monetize the customer base.
- Collaborate with the Head of Brand and Communications to ensure consistency and alignment of messaging across all customer touchpoints.
- Evaluate and report on the success of CRM initiatives, making recommendations for improvements.
- Establish automated member communication journeys based on key triggers and milestones to enhance customer experience.
- Facilitate relationships between Loyalty and other departments across the business.
What do you need:
8+ years of experience in CRM and marketing automation, with a proven track record of driving customer engagement, retention and revenue growth through CRM initiatives.
A minimum of 3+ within a senior leadership role
Solid and proven people leadership skills, with the ability to manage cross-functional teams and drive projects to successful completion.
In-depth understanding and hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, Hubspot, or similar.
Strong technical knowledge of data analysis, segmentation, and reporting tools.
Excellent communication and interpersonal skills, with the ability to collaborate and influence stakeholders at all levels up to Group EXCO.
A strategic mindset with the ability to think long-term and contribute to the overall business strategy.
A creative thinker with a passion for delivering exceptional customer experiences with relevant communication strategies and content.
Ability to work in a fast-paced and dynamic environment, with a strong sense of accountability and ownership.
Flexibility and enthusiasm in adapting to changing priorities and business needs.
Knowledge and certifications in areas such as content marketing, analytics, email marketing, marketing automation tools, lead generation, customer journey mapping and customer engagement.
Project management skills. Working with competing deadlines and using recognised project management software (Asana, Podio, Monday.com etc)
Head Of Member Engagement & Retention position available in Western Cape, Cape Town. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2024-11-24 at 13:11:51 in the It Computer category
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