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Cape Town: Senior Marketing Manager posted by Recruitment Matters

Senior Marketing Manager

Posted on 2025-03-29

Employer Recruitment Matters
Salary 10000
Category Retail
Location Western Cape  /  Cape Town

Job Summary

Our client is looking for an experienced Senior Marketing Manager to lead the marketing team and act as the key strategic marketing partner for a cross-business portfolio. This role involves translating business and customer insights into a clear, integrated marketing and communication strategy to drive brand engagement and business growth.

Responsibilities

  • Develop and execute a comprehensive marketing strategy aligned with business objectives.

  • Position the brand effectively to drive customer engagement, sales, and market growth.

  • Collaborate with stakeholders to ensure the brand message is consistent across all marketing channels.

  • Lead the development of integrated marketing communication plans, including media, digital, PR, and customer engagement strategies.

  • Monitor industry trends and competitor activity to identify new opportunities.

  • Oversee the execution of marketing initiatives, ensuring alignment with business priorities.

  • Manage relationships with internal teams, agencies, and external partners.

  • Lead and develop a high-performing marketing team, ensuring alignment with strategic goals.

  • Oversee budget planning and financial management of marketing activities.

Key Skills

  • Strong strategic marketing and brand positioning expertise.

  • Experience in digital marketing, PR, corporate communications, and loyalty programs.

  • Strong leadership and stakeholder management abilities.

  • Analytical mindset with the ability to translate insights into effective marketing strategies.

  • Excellent communication and negotiation skills at a senior level.

  • Ability to drive high-impact marketing campaigns and customer engagement initiatives.

  • 5-8 years of experience in marketing, preferably in retail, FMCG, or agency environments.

  • Proven track record of leading and managing teams.

  • Experience with financial planning and budget management.

  • Strong commercial acumen and understanding of market trends.

Qualifications

  • Relevant degree or diploma in Marketing, Branding, or a related field.

Senior Marketing Manager position available in Western Cape, Cape Town. This job position was posted by Recruitment Matters. The job has been posted as a premium ad on 2025-03-29 at 09:08:39 in the Retail category

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