Our client is looking for a Shopper and Category Manager.

Responsibilities

• Shopper & Category Insights Leadership
• Lead initiatives from development to completion, aligning with category vision and driving shopper conversion.
• Develop category and shopper insights for planning and segment challenges.
• Lead workshops to align Marketing, Customer Marketing, and Sales teams on seasonal plans.
• Cross-Functional Projects
• Manage research and insights for category development.
• Lead the evolution of Category Vision, Drivers, and Tactics.
• Collaborate on in-store activation initiatives with customer marketing.
• Annual Planning Contribution
• Provide shopper insights for new product strategies and long-term planning.
• Support Marketing with strategies for new products and brand initiatives.
• Ensure strategies are integrated into long-term category and brand plans.
• Pricing Strategy
• Execute pricing strategies to optimize revenue, profitability, and market share.
• Conduct regular reviews of price elasticity, competitive pricing, and customer segmentation.
• Continuously refine pricing strategies through innovation.
• Promotion Effectiveness
• Optimize promotional strategies and ensure alignment with cross-functional teams.
• Develop optimal promotion strategies for key customers and channels.
• Conduct post-promotion analysis and refine plans using a test-and-learn approach.
• Gross to Net Spend Analysis
• Guide analysts in tracking trade promotion policies and evaluating event ROI.
• Provide guidance on trade spend evaluations and projections.
• Merchandising Strategy
• Optimize shelving initiatives through planograms, guidelines, and training.
• Oversee space management, product image libraries, and data updates.
• Collaboration
• Work closely with field sales, marketing, and finance to ensure cohesive strategy execution.
• Team Leadership
• Foster cross-functional collaboration and training to drive category growth.
• Build effective relationships with Sales and Marketing teams.
• Lead team alignment to business objectives and streamline processes.

Key Skills

• Proven expertise in Category Management and shopper/consumer/market insights.
• Strong financial acumen and data interpretation skills.
• Revenue Growth Management (RGM) experience within the CPG industry (advantageous).
• Deep understanding of competitor dynamics, brand strategies, and category growth drivers.
• Effective communication and stakeholder influence skills.
• Ability to inspire change and drive new visions within the sales organization.
• Strong analytical skills and ability to lead complex quantitative analyses.
• Strong time management and organizational skills to manage competing priorities.
• Proven ability to work across departments and collaborate effectively.
• Self-starter with high initiative, able to drive projects independently under pressure.
• Previous experience in a customer-facing Category Management role within the FMCG environment (minimum 5 years).
• Advanced skills and working knowledge of external market data software and space planning software (DotActiv).
• Advanced proficiency in MS Excel, Power BI, Circana, and Nielsen.

Qualifications

• BComm Degree or suitable tertiary qualification.

Shopper And Category Manager position available in Western Cape, Cape Town. This job position was posted by Recruitment Matters. The job has been posted as a premium ad on 2025-03-30 at 13:39:49 in the Manufacturing category

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