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Centurion: Graphic Designer / Marketing Specialist posted by https://gcsolar.co.za/

Date 2025-01-09
Job Title Graphic Designer / Marketing Specialist
Employer https://gcsolar.co.za/
More Information
Salary 15000
Category Sales Marketing
Location Gauteng
/ Centurion

Job Summary

We are seeking a talented and innovative Graphic Designer to join our team at GC Solar.

As a key member of the marketing department, you will play a pivotal role in creating and maintaining a cohesive visual identity for our solar energy brand across all branches and franchises. Your expertise will support our efforts in content creation, social media engagement, blogging, and staying ahead of market trends to solidify our position as a leader in the renewable energy industry.

The ideal candidate is a creative thinker, has a strong understanding of branding principles, and is passionate about using design to communicate the value of solar energy effectively.

Key Responsibilities

Design and Branding

  1. Develop engaging and brand-aligned designs for marketing collateral, including brochures, flyers, infographics, catalogs, and presentations.
  2. Create graphics for digital channels such as website banners, blog visuals, email campaigns, and social media posts.
  3. Standardize and maintain the companys visual identity across branches and franchises while tailoring content for local markets.
  4. Produce dynamic content such as animations, video overlays, and interactive visuals for social media campaigns.

Blogging and Content Support

  1. Collaborate with content writers to design compelling visuals and infographics that enhance blogs and articles.
  2. Optimize images for web use, ensuring they meet SEO and accessibility standards (e.g., alt text and captions).

Market Trend Analysis

  1. Research current design and marketing trends within the solar energy and renewable sector.
  2. Integrate insights into fresh and innovative designs that resonate with our target audience and stand out in the competitive market.

Social Media and Web Marketing

  1. Create social media content that drives engagement, including posts, stories, reels, and carousels for platforms such as LinkedIn, Instagram, Facebook, and Twitter.
  2. Work on web assets, landing pages, and display ads that enhance user experience and conversions.
  3. Collaborate with the marketing team to develop visually compelling digital campaigns.
  4. Analyze campaign performance data and adapt designs to maximize engagement and ROI.

Collaboration and Support

  1. Partner with branch and franchise teams to design localized marketing materials for regional campaigns and promotions.
  2. Provide design guidance and templates to franchises to ensure brand consistency.


Requirements

Qualifications

  • Educational Background: Bachelors degree in Graphic Design, Visual Arts, or a related field.
  • Experience:
    • 2+ years of experience as a graphic designer, preferably in marketing or a related industry.
    • Experience in the renewable energy or solar industry is a plus.
  • Technical Skills:
    • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
    • Familiarity with video editing tools (e.g., Premiere Pro or After Effects) and web design software (e.g., Figma, Canva).
    • Knowledge of UX/UI principles is a bonus.
  • Soft Skills:
    • Strong creativity, attention to detail, and the ability to adapt designs to meet different marketing needs.
    • Excellent time-management and project management skills, with the ability to meet tight deadlines.
    • Strong communication skills and the ability to collaborate across teams and departments.
  • Other Requirements:
    • Knowledge of solar energy trends and passion for renewable energy solutions is a plus.
    • Understanding of SEO principles as it relates to design and blogging.


Benefits

Marketed related salary and benefits to be discussed in interviews

Graphic Designer / Marketing Specialist position available in Gauteng, Centurion. This job position was posted by https://gcsolar.co.za/. The job has been posted as a premium ad on 2025-01-09 at 15:10:47 in the Sales Marketing category

Click Go Apply to apply online!


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