Graphic Designer / Marketing Specialist
Posted on 2025-01-31
Job Summary
We are seeking a talented and innovative Graphic Designer to join our team at GC Solar.
The ideal candidate is a creative thinker, has a strong understanding of branding principles, and is passionate about using design to communicate the value of solar energy effectively.
Key Responsibilities
Design and Branding
- Develop engaging and brand-aligned designs for marketing collateral, including brochures, flyers, infographics, catalogs, and presentations.
- Create graphics for digital channels such as website banners, blog visuals, email campaigns, and social media posts.
- Standardize and maintain the companys visual identity across branches and franchises while tailoring content for local markets.
- Produce dynamic content such as animations, video overlays, and interactive visuals for social media campaigns.
Blogging and Content Support
- Collaborate with content writers to design compelling visuals and infographics that enhance blogs and articles.
- Optimize images for web use, ensuring they meet SEO and accessibility standards (e.g., alt text and captions).
Market Trend Analysis
- Research current design and marketing trends within the solar energy and renewable sector.
- Integrate insights into fresh and innovative designs that resonate with our target audience and stand out in the competitive market.
Social Media and Web Marketing
- Create social media content that drives engagement, including posts, stories, reels, and carousels for platforms such as LinkedIn, Instagram, Facebook, and Twitter.
- Work on web assets, landing pages, and display ads that enhance user experience and conversions.
- Collaborate with the marketing team to develop visually compelling digital campaigns.
- Analyze campaign performance data and adapt designs to maximize engagement and ROI.
Collaboration and Support
- Partner with branch and franchise teams to design localized marketing materials for regional campaigns and promotions.
- Provide design guidance and templates to franchises to ensure brand consistency.
Requirements
Qualifications
- Educational Background: Bachelors degree in Graphic Design, Visual Arts, or a related field.
- Experience:
- 2+ years of experience as a graphic designer, preferably in marketing or a related industry.
- Experience in the renewable energy or solar industry is a plus.
- Technical Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
- Familiarity with video editing tools (e.g., Premiere Pro or After Effects) and web design software (e.g., Figma, Canva).
- Knowledge of UX/UI principles is a bonus.
- Soft Skills:
- Strong creativity, attention to detail, and the ability to adapt designs to meet different marketing needs.
- Excellent time-management and project management skills, with the ability to meet tight deadlines.
- Strong communication skills and the ability to collaborate across teams and departments.
- Other Requirements:
- Knowledge of solar energy trends and passion for renewable energy solutions is a plus.
- Understanding of SEO principles as it relates to design and blogging.
Benefits
Graphic Designer / Marketing Specialist position available in Gauteng, Centurion. This job position was posted by https://gcsolar.co.za/. The job has been posted as a premium ad on 2025-01-31 at 15:10:12 in the Sales Marketing category
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