• Junior-level Digital Marketing professional with a maximum of 2 years’ experience.
• Specialisation in Google Ads campaign management (Search, Display, Shopping, and YouTube).
• Proficiency in keyword research, ad copywriting, and audience targeting (including remarketing).
• Basic knowledge of Google Analytics or similar tools for campaign performance tracking.
• Ability to record and report on campaign analytics to demonstrate ROI.

Personality Traits:

• Strong analytical and detail-oriented mindset with the ability to adapt strategies.
• Creative thinking with a results-driven approach.
• Good organisational skills with the ability to manage multiple tasks.
• Collaborative nature and willingness to work with other teams or agencies.

Duties and responsibilities:

• Setting up, monitoring, and optimising Google Ads campaigns across Search, Display, Shopping, and YouTube formats.
• Conducting thorough keyword research to identify valuable keywords that attract relevant leads.
• Crafting impactful ad copy to engage the target audience effectively.
• Utilising audience segmentation and remarketing to reach potential customers at different stages of the sales funnel.
• Analysing campaign performance data using tools such as Google Analytics to provide comprehensive insights and track results.
• Recording campaign analytics in spreadsheets and generating reports to monitor performance and demonstrate ROI.
• Developing and adapting strategies to respond to the ever-changing Google Ads landscape and maintain campaign relevance.
• Working with other teams or external agencies to develop and implement marketing initiatives.