Job Overview Location: Pretoria, Gauteng Employment Type: Permanent Experience Level: Mid-Senior (5 years) A forward-thinking organization in the medical devices industry is seeking a skilled Digital Marketing Specialist with a strong focus on advertising platforms. The successful candidate will be instrumental in driving digital campaign excellence, optimising e-commerce experiences, and delivering insightful performance analytics. This role offers a collaborative environment with a balanced blend of on-site work and two days of remote working post-probation, all while fostering a professional yet light-hearted workplace culture. Key Responsibilities Drive Digital Campaigns: Lead and optimize engaging campaigns across platforms such as Google Ads, Facebook, YouTube, and remarketing channels. Enhance Online Experiences: Collaborate with teams to ensure e-commerce platforms and landing pages deliver a seamless, conversion-focused journey. Data & Analytics Mastery: Develop monthly performance reports, track campaign metrics, and fine-tune strategies using tools like GA4. Strategic Insight & Innovation: Support the development of digital strategies with market and competitor insights, always on the lookout for new opportunities. Smooth Operations: Oversee digital marketing administration and ensure quality management processes are in place and up-to-date. Qualifications and Skills Bachelor`s degree in Marketing Management or a related field; postgraduate qualifications and digital marketing certifications are a plus. Minimum of 5 years` experience in digital marketing, with expertise in B2C and international campaigns. Proficient with key digital platforms, GA4, and conversion tracking systems. Excellent analytical, communication, and cross-functional collaboration skills.