Durban: Digital Marketing Specialist posted by Hire Resolve

Hire Resolve’s client is looking for a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across multiple businesses, to join their team in Durban, KwaZulu-Natal. The ideal candidate must be both strategic and creative, with expertise in managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps. 

Top Responsibilities:

1. Digital Marketing Strategy & Execution

   • Develop and implement short, medium, and long-term digital marketing strategies.
   • Increase brand awareness, lead generation, and customer engagement.
   • Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
   • Monitor and optimize digital marketing performance across platforms.

2. Content Creation & Social Media Management

   • Design and create engaging static and video content for marketing campaigns.
   • Build a strong social media presence and grow engagement.
   • Write and publish blog articles, newsletters, FAQs, and other valuable content.
   • Develop and execute a content calendar for different business units.

3. SEO, Website & UI/UX Enhancement

   • Optimize websites for search engines (SEO) and user experience (UX).
   • Improve website navigation, speed, and overall usability.
   • Create online help guides, video tutorials, and FAQs.
   • Collaborate with developers to implement UI/UX enhancements.

4. Email Marketing & CRM Management

   • Develop and execute targeted email marketing campaigns.
   • Manage customer segmentation and engagement strategies.
   • Track and optimize email marketing KPIs.

5. Performance Tracking & Data-Driven Optimization

   • Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
   • A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
   • Generate reports on social media growth, campaign success, and web analytics.

6. Web Development & Tech Collaboration

   • Work closely with developers to ensure seamless integrations and enhancements.
   • Manage website CMS updates and minor modifications when necessary.

Requirements:

1. Digital Marketing & Strategy

   • Proven experience in SEO, PPC, content marketing, and social media management.
   • Ability to develop and execute data-driven marketing strategies.

2. Content Creation & Graphic Design

   • Strong copywriting skills for blogs, social media, and web content.
   • Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).

3. Website & UI/UX Optimization

   • Knowledge of WordPress, Webflow, or other CMS platforms.
   • Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
   • Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.

4. Social Media & Performance Marketing

   • Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
   • Proficiency in Google Ads (Search, Display, and Video Ads).
   • Understanding of programmatic advertising and outdoor media trends.

5. Email Marketing & CRM

   • Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
   • Ability to automate email sequences and nurture leads effectively.

6. Technical & Web Development (Preferred)

   • Coding/programming skills to implement quick fixes.
   • Ability to liaise with developers for seamless execution of technical tasks.

If you are an innovative and data-driven digital marketing professional looking for your next challenge, apply today!

If you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za or visit our website: www.********.co.za 

You can also connect with Rachel van Dyk on LinkedIn or *****@*****.co.za

Please note that correspondence will only be conducted with shortlisted candidates for this position. Should you not hear from us within 3 days, please consider your application unsuccessful.