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Durban: Digital Marketing Specialist posted by Hire Resolve

Durban: Digital Marketing Specialist posted by Hire Resolve

Posted on 2025-08-29 00:00:00

Employer Hire Resolve
Category Other IT/Computer
Location Kwazulu-Natal  / Durban

Job Summary

Hire Resolve’s client is looking for a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across multiple businesses, to join their team in Durban, KwaZulu-Natal. The ideal candidate must be both strategic and creative, with expertise in managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps. 

Top Responsibilities:

  1. Digital Marketing Strategy & Execution

    • Develop and implement short, medium, and long-term digital marketing strategies.
    • Increase brand awareness, lead generation, and customer engagement.
    • Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
    • Monitor and optimize digital marketing performance across platforms.
  2. Content Creation & Social Media Management

    • Design and create engaging static and video content for marketing campaigns.
    • Build a strong social media presence and grow engagement.
    • Write and publish blog articles, newsletters, FAQs, and other valuable content.
    • Develop and execute a content calendar for different business units.
  3. SEO, Website & UI/UX Enhancement

    • Optimize websites for search engines (SEO) and user experience (UX).
    • Improve website navigation, speed, and overall usability.
    • Create online help guides, video tutorials, and FAQs.
    • Collaborate with developers to implement UI/UX enhancements.
  4. Email Marketing & CRM Management

    • Develop and execute targeted email marketing campaigns.
    • Manage customer segmentation and engagement strategies.
    • Track and optimize email marketing KPIs.
  5. Performance Tracking & Data-Driven Optimization

    • Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
    • A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
    • Generate reports on social media growth, campaign success, and web analytics.
  6. Web Development & Tech Collaboration

    • Work closely with developers to ensure seamless integrations and enhancements.
    • Manage website CMS updates and minor modifications when necessary.

Requirements:

  1. Digital Marketing & Strategy

    • Proven experience in SEO, PPC, content marketing, and social media management.
    • Ability to develop and execute data-driven marketing strategies.
  2. Content Creation & Graphic Design

    • Strong copywriting skills for blogs, social media, and web content.
    • Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
  3. Website & UI/UX Optimization

    • Knowledge of WordPress, Webflow, or other CMS platforms.
    • Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
    • Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.
  4. Social Media & Performance Marketing

    • Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
    • Proficiency in Google Ads (Search, Display, and Video Ads).
    • Understanding of programmatic advertising and outdoor media trends.
  5. Email Marketing & CRM

    • Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
    • Ability to automate email sequences and nurture leads effectively.
  6. Technical & Web Development (Preferred)

    • Coding/programming skills to implement quick fixes.
    • Ability to liaise with developers for seamless execution of technical tasks.
View Job  Germiston: Millwright - Plastic Manufacturing posted by Hire Resolve

If you are an innovative and data-driven digital marketing professional looking for your next challenge, apply today!

If you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za or visit our website: www.********.co.za 

You can also connect with Rachel van Dyk on LinkedIn or *****@*****.co.za

Please note that correspondence will only be conducted with shortlisted candidates for this position. Should you not hear from us within 3 days, please consider your application unsuccessful.

Click Go Apply to apply online!


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