Gauteng: Marketing Manager (Remote) posted by Datafin
Job Description
Eastern Cape – South Africa, Gauteng – South Africa, Western Cape – South Africa
- In collaboration with Paid Media agencies, lead Paid Media and SEO initiatives/strategies to drive acquisition, reach and growth.
- Regularly monitor performance of digital campaigns in respect of KPIs such as ROAS, CPA and CPL.
- Liaise regularly with the Enrolments Department regarding the quality and integration of leads between digital platforms and the CRM.
- Oversee/Assist with, and sign off all creative and copy content, in relation to advertising collateral, and SEO.
- Plan, coordinate and monitor Paid Media campaigns, including daily/weekly spend plan, across various digital channels.
- Strategize methods to optimise digital paid campaigns.
- In collaboration with Paid Media agencies, test conversion optimisations, including A/B Testing and mobile-first designs.
- Facilitate and drive production of high-quality content for organic social media campaigns.
- Manage PR, Influencer and external communications to grow and enhance brand reputation.
- Maintain and monitor the Institutional website including developing mock ups for new courses, writing copy and publishing blogs and testimonial assets.
- Facilitate communications between the organisation and students, in relation to brand marketing competitions and testimonials.
- In collaboration with Faculty/Student services, facilitate the annual Institutional graduation ceremonies.
- Facilitate brand marketing initiatives on traditional marketing channels such as radio, TV and newspaper.
- Ensure technical setup and tracking of conversion data, including pixel installation, Google Tag Manager, UTM structures, etc.
- Maintain and improve dashboards and other performance reports to ensure visibility of top-line KPIs and drilldowns.
- Report to Exco on performance of the marketing function across the business.
- Bachelors Degree in Marketing, Business or Communications-related field preferred.
- 3-5 Years management experience within the Marketing function.
- Proven experience in digital and performance marketing (SEO, paid, organic, etc).
- Experience with CRM and marketing automation, analytics platforms, and tag managers.
- Experience in B2C marketing (B2B being advantageous).
- Demonstrated ability to lead teams, manage agencies and manage senior stakeholder relationships.
- Proficiency in sales, data analytics and reporting software e.g. Looker Studio or Power BI & CRM technologies.
- Advanced understanding of Digital Marketing platforms and tools.
- Strong data analytics and reporting skills.
- Demonstrable competencies in MS Office Suite.
- Strong Project Management skills, administered through effective planning, prioritising, and organising of resources.
- Self-driven and performance focused.
- Strong leadership competencies, with a team-centred approach.
- Strategic perspective to development, planning, and execution.
- Critical thinker and problem solver.
- Strong creative and innovative thinking style.
- Excellent verbal and written communicator.
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