Johannesburg: Brand Manager – Pharmaceutical posted by MJM Recruitment

Main Purpose of Job The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our clients brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share. Key Performance Areas Consumer Marketing Strategy: o Develop consumer campaigns across digital, social, and traditional media. o Translate brand strategy into compelling consumer messages. o Lead influencer marketing, PR, and pharmacy activations. • Digital Marketing & Insights o Own digital platforms: content calendars, social media, websites. o Run performance marketing campaigns (SEO, SEM, paid social, programmatic). o Use analytics, consumer research, and feedback to optimise campaigns. • Consumer Engagement o Map the consumer journey and identify loyalty-building interventions. o Execute in-store activations, promotions, and partnerships with retail. o Develop consumer education materials (leaflets, videos, online content). • Cross-Functional Collaboration o Partner with the Rx Brand Manager to align HCP and consumer messaging. o Work with agencies, research firms, and creative vendors for execution. • Compliance o Ensure all consumer marketing complies with SAHPRA and ASA codes. Minimum Requirements • Education: Degree in Marketing, Communications, or Business. • Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.