Johannesburg: Chief Sports Content Creator: Daily Sun posted by Media24

March 1, 2026 Jobs in Central Johannesburg

Media24

Gauteng

Marketing / advertising / PR

Job Description

Main Purpose of the Role: The Chief Sports Content Creator leads Daily Sun’s comprehensive sports content strategy and production, creating compelling multimedia sports content that engages the publication’s audience across all digital and traditional platforms. This role combines deep sports journalism expertise with content innovation to position Daily Sun as a leading voice in South African sports coverage, while building audience engagement through authentic storytelling that resonates with the community’s sporting passions. Key Responsibilities: Develop and execute Daily Sun’s comprehensive sports content strategy across all platforms and formats Managing a team of sports content creators. Lead coverage planning for major sporting events, leagues, and tournaments relevant to Daily Sun’s readership Identify emerging sports stories, trends, and personalities that align with audience interests and community relevance Create editorial calendars for sports content that maximize engagement during key sporting seasons and events Establish Daily Sun’s unique voice and perspective in the competitive South African sports media landscape Produce high-quality sports articles, features, interviews, and multimedia content daily Create compelling long-form sports features, investigative pieces, and human-interest stories Develop video content, podcasts, and interactive digital content to diversify sports offerings Write match reports, analysis, and commentary for major sporting events and local competitions Conduct in-depth interviews with athletes, coaches, sports administrators, and community sports figures Lead sports photography and video coverage coordination for major events and breaking stories Collaborate with multimedia team to create engaging visual sports content for social media platforms Develop live coverage strategies for real-time sports reporting and social media engagement Create infographics, data visualizations, and interactive content to enhance sports storytelling Coordinate live-streaming and real-time reporting during major sporting events Build and maintain relationships with local sports clubs, academies, schools, and community organisations Cover grassroots sports and community sporting achievements that matter to Daily Sun’s readership Identify and develop local sports stories that showcase community talent and sporting culture Engage with sports fans through social media, events, and community outreach initiatives Support Daily Sun’s sports-related community events and sponsorship activations Establish and maintain professional relationships with sports administrators, agents, and industry stakeholders Secure exclusive access to athletes, coaches, and sports personalities for feature content Build networks within professional sports organisations, amateur sporting bodies, and educational institutions Attend press conferences, media launches, and industry events to maintain Daily Sun’s presence Negotiate content partnerships and exclusive interviews that differentiate Daily Sun’s sports coverage Required Knowledge & Skills: Comprehensive knowledge of South African sports landscape including professional leagues, amateur competitions, and grassroots development Deep understanding of international sports trends, major international competitions, and their relevance to local audiences Advanced content creation skills including writing, editing, photography, and basic video production Proficiency in content management systems, social media platforms, and digital publishing tools Strong data analysis skills for measuring content performance and audience engagement Knowledge of sports betting, fantasy sports, and sports entertainment trends that engage audiences Passionate sports enthusiast with authentic knowledge and credibility across multiple sporting codes Exceptional storytelling abilities and creative approach to sports content development Strong network-building skills and ability to establish trust with sports personalities and industry figures Adaptability to work irregular hours including evenings, weekends, and during major sporting events Cultural awareness and sensitivity to community sporting traditions and local sporting heroes Minimum Requirements: Diploma or Bachelor’s degree in Journalism, Sports Communication, Media Studies, or related field Formal qualification in Sports Journalism or equivalent professional certification preferred Demonstrated expertise in multimedia content creation and digital sports journalism Understanding of media law, sports ethics, and journalistic standards Minimum 5-7 years’ experience in sports journalism, with at least 3 years in senior content creation roles Proven track record of exclusive sports content creation and audience engagement across multiple platforms Experience covering major sporting events, professional leagues, and community sports Demonstrated success in building sports industry relationships and securing exclusive access Professional accreditation with sports journalism associations Additional language skills relevant to Daily Sun’s diverse readership Experience with podcast production, live streaming, or sports broadcasting Knowledge of sports analytics, performance data, and statistical analysis Advanced proficiency in content management systems and digital publishing platforms Experience with social media management tools and content scheduling systems Basic photography and video editing skills for multimedia content creation Understanding of SEO optimization and content analytics tools Familiarity with sports databases, statistics platforms, and results systems Knowledge of live blogging and real-time content publication tools Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups

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About Marketing / advertising / PR Jobs in Gauteng

In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.

When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.

Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.

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Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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