Who are we: We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX/UI and email marketing. We are passionate about driving engagement, increasing conversions, and enhancing brand presence through tailored and impactful digital strategies. Who are we looking for: Digital Advertising Specialist : Full-time/ Onsite What will you do: o Strategise, set up, and optimise digital advertising campaigns across multiple channels, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and the Google Network (Search and Display) o Manage lead generation campaigns using Google, Facebook and LinkedIn to maximise conversions and achieve KPIs o Implement and optimise retargeting, display and video ad campaigns for brand awareness and engagement o Develop content strategies tailored to both B2B and B2C clients, ensuring messaging resonates with the target audience and drives engagement o Utilise advanced audience segmentation and targeting strategies to enhance campaign effectiveness for B2C campaigns o Oversee ad budgets, conduct A/B testing for ad creatives, perform keyword research, set up audiences and continuously optimise for performance o Analyse campaign data, providing actionable insights and strategic recommendations o Generate detailed monthly reports on campaign performance, highlighting key metrics and strategic recommendations o Collaborate with account managers to ensure digital advertising campaigns align with overall client strategies o Maintain professional communication with clients through regular calls and email updates o Conduct digital advertising audits and present findings to internal teams and clients What will you need: · Bachelor’s degree in Commerce, Marketing, Digital Media, or a related field · Minimum 3 years of experience in Google Ads account management within a digital agency environment · Minimum 3 years of experience managing LinkedIn Ads campaigns · Proven expertise in digital advertising across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Network · Google Ads Certification and Facebook Blueprint Certification preferred · Proficiency in Google Analytics and data-driven decision-making · Knowledge of retargeting/remarketing, display and video advertising · Solid understanding of SEO, online search mediums and social media and how these integrate with digital advertising · Strong analytical skills with the ability to interpret data and provide strategic insights · Excellent project management skills with the ability to prioritise tasks and manage multiple client accounts · Creative thinker with a proactive, problem-solving attitude

Digital Advertising Specialist position available in Gauteng, Johannesburg. This job position was posted by . The job has been posted on 2025-03-22 in the Marketing Advertising Pr category

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