Johannesburg: Digital Marketing and Growth Lead posted by Headhunters
Posted on 2025-08-12 00:00:00
| Employer | Headhunters |
|---|---|
| Category | Other IT/Computer |
| Location | Gauteng / Johannesburg |
Job Summary
Our client, an prominent authorized financial services provider, based in Houghton (Johannesburg) is looking to employ a Digital Marketing and Growth Lead.
We are looking for a digital marketing and growth lead person to lead and execute digital marketing strategies that generate high-conversion leads, elevate brand visibility, and drive product usage at the point of need for existing clients.
This is a fully in-person position at our offices in Houghton Estate, not remote.
This is a hybrid role requiring both strategic thinking and hands-on implementation. You will be the
driving force behind digital campaigns that convert, engage and retain clients, especially at critical
moments of need.
The ideal candidate is a strong writer, detail-oriented, agile, and able to connect tactical execution with the bigger picture. A deep appreciation for user experience and visual impact is essential.
Requirements:
- Degree in a relevant field.
- 3+ years experience.
- Strong writing and storytelling skills.
- Proven experience in campaign management and lead generation.
- Analytical mindset with strong Excel and reporting skills.
- Familiarity with UX/CX principles and retargeting strategies.
- HTML/email marketing experience is a plus.
Responsibilities and expectations but not limited to:
Strategic Leadership:
- Develop and own the digital marketing roadmap aligned with Head of Marketing and Alternative
Distribution KPIs and Exco goals. - Identify new lead generation opportunities and test innovative campaign formats.
- Collaborate with internal stakeholders to align marketing with sales, product, and client retention
strategies. - Collaborate with external service providers in achieving goals.
Hands-on Execution:
- Build and manage campaigns across all channels, especially digital ones.
- Write compelling social media copy, email content, and landing page messaging.
- Manage campaign tracking, reporting, and optimization (CPL, CPS, ROI).
- Maintain and update website content and digital assets.
- Coordinate graphic design, web, user experience and marketing development functions.
User Experience & Visual Storytelling:
- Shape the look and feel of all digital touchpoints to ensure intuitive, engaging user journeys.
- Apply UX/CX principles to improve campaign performance and client satisfaction.
- Collaborate on mobile-first design and platform-optimized content.
- Ensure that marketing assets are not only visually compelling but also strategically aligned with client
needs and product positioning.
Client Engagement and Retention:
- Create lifecycle marketing flows to increase usage and retention.
- Support loyalty and upsell campaigns with targeted messaging.
- Use UX/CX insights to improve digital journeys and reduce churn.
Please note should you not receive a response within two weeks of applying you may assume that your application was unsuccessful.
Click Go Apply to apply online!
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