Johannesburg: Digital Media Strategist posted by Ad Talent Africa
Posted on 2025-08-28 00:00:00
| Employer | Ad Talent Africa |
|---|---|
| Category | Marketing |
| Location | Gauteng / Johannesburg |
Job Summary
Who Are We:
A dynamic and results-driven marketing agency specialising in innovative digital strategies that drive brand visibility and business growth.
Who Are We Looking For:
We are seeking a skilled and analytical Digital Media Strategist for a one-year fixed-term contract. The ideal candidate is a digital marketing expert with a passion for data, trends, and audience behavior. You thrive in a fast-paced environment, excel at multi-channel campaign management, and have a proven ability to drive engagement and ROI.
What Will You Do:
- Strategic Planning & Execution: Develop and implement data-driven digital marketing strategies to meet business objectives, optimizing customer experiences across digital touchpoints.
- Market Research & Consumer Insights: Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
- Multi-Channel Campaign Management: Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
- Performance Analysis & Optimization: Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
- Collaboration & Team Coordination: Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
- Budget Management: Manage advertising budgets, allocating funds based on performance to maximize ROI.
- Reporting & Insights Presentation: Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.
What Will You Need:
- Experience: Minimum of 3-5 years in digital marketing or media strategy.
- Technical Skills: Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualization tools.
- Analytical Mindset: Strong ability to analyze performance metrics and optimize campaigns accordingly.
- Communication: Excellent presentation and reporting skills with a clear ability to convey insights.
- Collaboration: Experience working with creative teams and stakeholders to align strategies with business goals.
- Market Knowledge: Up-to-date with digital marketing trends and technologies.
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