Johannesburg: Digital Media Strategist posted by Ad Talent Africa

Who Are We:

A dynamic and results-driven marketing agency specialising in innovative digital strategies that drive brand visibility and business growth.

Who Are We Looking For:

We are seeking a skilled and analytical Digital Media Strategist for a one-year fixed-term contract. The ideal candidate is a digital marketing expert with a passion for data, trends, and audience behavior. You thrive in a fast-paced environment, excel at multi-channel campaign management, and have a proven ability to drive engagement and ROI.

What Will You Do:

• Strategic Planning & Execution: Develop and implement data-driven digital marketing strategies to meet business objectives, optimizing customer experiences across digital touchpoints.
• Market Research & Consumer Insights: Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
• Multi-Channel Campaign Management: Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
• Performance Analysis & Optimization: Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
• Collaboration & Team Coordination: Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
• Budget Management: Manage advertising budgets, allocating funds based on performance to maximize ROI.
• Reporting & Insights Presentation: Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.

What Will You Need:

• Experience: Minimum of 3-5 years in digital marketing or media strategy.
• Technical Skills: Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualization tools.
• Analytical Mindset: Strong ability to analyze performance metrics and optimize campaigns accordingly.
• Communication: Excellent presentation and reporting skills with a clear ability to convey insights.
• Collaboration: Experience working with creative teams and stakeholders to align strategies with business goals.
• Market Knowledge: Up-to-date with digital marketing trends and technologies.