Johannesburg: Digital Specialist posted by Ad Talent Africa
Posted on 2025-07-02 00:00:00
| Employer | Ad Talent Africa |
|---|---|
| Category | Other Manufacturing |
| Location | Gauteng / Johannesburg |
Job Summary
Who are we: A leading manufacturing company.
Who are we looking for: A Digital Specialist to join our marketing team.
What will you do:
- Design, layout and development of digital and print marketing collateral, including items such as brochures, flyers, posters, invites and e-mailers, in line with brand guidelines
- Ensure digital and physical marketing assets and collateral are in line with brand guidelines, accurate, up-to-date, organised, accessible and properly tagged for easy retrieval across marketing platforms
- Assist in the sourcing of inspirational imagery and documenting of product in application for digital and physical platforms, in line with brand identity
- Create graphics, infographics and short-form videos for posts, stories and ads, in line with brand identity
- Assist and / or manage the development and production of videography for use across digital and physical platforms
- Design and maintain digital showrooms that showcase products or services in an interactive and visually compelling way
- Collaborate with the sales and product teams to update showrooms with the latest product offerings and promotional materials
- Optimise the digital showroom experience for ease of use, engagement and conversion
- Work closely with other team members in the Marketing, Sales and Enterprise Development departments to ensure all creative materials meet campaign objectives and deadlines
- Ensure the marketing assets and collateral produced align with the overall brand strategy and marketing objectives
- Use data insights to adjust creative content and improve engagement across platforms
- Report on marketing assets and collaterals performance and provide recommendations to enhance performance results
What do you need:
Minimum qualifications and experience:
- A bachelors degree in graphic design, digital media, marketing or related field.
- 46 years experience in graphic design, digital content creation and marketing related field with the focus on graphic design
Recommended skills, knowledge and qualities:
- Design and creative tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other design tools
- Video production and editing: Experience creating and editing videos for marketing, training and promotional use
- Content creation and social media: Strong understanding of content creation for digital platforms, including social media graphics, infographics and short-form videos
- UI/UX Principles: Basic knowledge of user experience design for digital showrooms and interactive content
- Brand management: Ability to apply and maintain brand consistency across digital and print materials
- Data analysis and reporting: Familiarity with analytics tools (Google Analytics, social media insights) to track and improve content performance
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