Johannesburg: Head of Marketing and Rewards (Bedfordview) posted by Datafin

About the Role

Datafin, a prestigious group of leading South African Financial Services Providers, is seeking a strategic and visionary Head of Marketing to lead the transformation and revitalisation of their marketing department. This is an opportunity to work alongside exceptional professionals in a dynamic, growth-focused organisation that values creativity, innovation, and integrity. The ideal candidate will play a pivotal role in shaping the company’s brand strategy, driving engagement, and elevating market presence.

Key Responsibilities

• Responsible for defining and implementing Marketing, Partnership, Loyalty, Rewards and Commercial plans.
• Define and implement Department and Division level Marketing plans and programs (across all marketing channels) that drive engagement, support, growth and product acquisition objectives.
• Establish and oversee the strategy for Rewards and Loyalty.
• Build relationships internally with the departmental teams to identify product-based marketing opportunities that the marketing team will need to execute on. Develop in-depth knowledge of your department in order to craft meaningful marketing strategies
• Manage and grow a team comprising of a Graphic Design team, a Senior Digital Marketing & UI/UX Manager and Internal Communication & Events.
• Operational and strategic leading of the Marketing Team and work closely with and support the department to achieve strategic outcomes as directed by EXCO.
• Operational and strategic leading of the Rewards & Loyalty function to achieve strategic outcomes as directed by EXCO.
• In-depth understanding and alignment with sales strategies to ensure Marketing is aligned and able to support the strategic sales outcomes.
• Optimise and manage the department marketing priority executions, process and reporting.
• Own and manage Marketing & Rewards spend and targets.
• Be responsible for achieving and tracking all Marketing & Rewards KPI’s.
• Manage your departments input into the marketing calendar, driving alignment across the marketing team to ensure that all functions address and deliver on the priority requests.
• Build relationships with suppliers.
• Identify and create relevant campaigns across South Africa that align with the Group brand and helping to source cost effective opportunities to ensure it is fulfilled as a viable opportunity.
• Operational and Management reporting weekly and monthly

Requirements

• Qualifications:
• Bachelor’s degree or equivalent qualification in marketing or communications from a recognized institution.
• Experience:
• 7+ years experience working across marketing channels Digital, ATL, Partnerships, Commercial with demonstrable results
• 7+ years experience within the strategic management & oversight of Rewards and Loyalty programmes.
• Skills:
• Familiarity and acute understanding of different demographic markets in South Africa.
• Proficient in social reporting tools and analytics.
• Proficient in Microsoft Office and Mac OS.
• Tech Savvy – have a passion for technology and how to use technological solutions to improve performance.
• Other Requirements:
• Creative mindset – be able to craft numerous campaigns across different networks.
• Print media design and print file requirements (brochures, catalogues, posters, corporate stationery, etc.)
• Experience in developing and managing annual marketing budgets
• A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints.

Qualifications

• Bachelor’s degree or equivalent qualification in marketing or communications from a recognized institution

Salary & Benefits

Salary: Competitive salary will be discussed during the interview process.