Johannesburg: Head of Marketing and Rewards (Bedfordview) posted by Datafin

About the Role

Datafin is seeking a strategic and visionary Head of Marketing and Rewards to lead the transformation and revitalisation of their marketing department. The ideal candidate will play a pivotal role in shaping the company’s brand strategy, driving engagement, and elevating market presence.

Key Responsibilities

• Define and implement Marketing, Partnership, Loyalty, Rewards and Commercial plans.
• Establish and oversee the strategy for Rewards and Loyalty.
• Build relationships internally with the departmental teams to identify product-based marketing opportunities.
• Manage and grow a team comprising of a Graphic Design team, a Senior Digital Marketing & UI/UX Manager and Internal Communication & Events.
• Operational and strategic leading of the Marketing Team and work closely with and support the department to achieve strategic outcomes as directed by EXCO.
• Operational and strategic leading of the Rewards & Loyalty function to achieve strategic outcomes as directed by EXCO.
• In-depth understanding and alignment with sales strategies to ensure Marketing is aligned and able to support the strategic sales outcomes.
• Optimise and manage the department marketing priority executions, process and reporting.
• Own and manage Marketing & Rewards spend and targets.
• Be responsible for achieving and tracking all Marketing & Rewards KPI’s.
• Manage your departments input into the marketing calendar, driving alignment across the marketing team to ensure that all functions address and deliver on the priority requests.
• Build relationships with suppliers.
• Identify and create relevant campaigns across South Africa that align with the Group brand and helping to source cost effective opportunities to ensure it is fulfilled as a viable opportunity.
• Operational and Management reporting weekly and monthly.

Requirements

• Qualifications:
• Bachelor’s degree or equivalent qualification in marketing or communications from a recognized institution.
• Experience:
• 7+ years experience working across marketing channels Digital, ATL, Partnerships, Commercial with demonstrable results.
• 7+ years experience within the strategic management & oversight of Rewards and Loyalty programmes.
• Familiarity and acute understanding of different demographic markets in South Africa.
• Proficient in social reporting tools and analytics.
• Proficient in Microsoft Office and Mac OS.
• Tech Savvy – have a passion for technology and how to use technological solutions to improve performance.
• Creative mindset – be able to craft numerous campaigns across different networks.
• Print media design and print file requirements (brochures, catalogues, posters, corporate stationery, etc.).
• Experience in developing and managing annual marketing budgets.
• A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints.

Attributes

• A strong strategic thinker – an ability to craft marketing plans to build department sales.
• An individual that can effectively own and drive strategic plans to ensure end-to-end Marketing & Rewards fulfilment and execution of the strategy.
• A highly driven individual who is motivated to drive meaningful campaigns for the business through marketing initiatives including – onsite sales, brand & product launches, marketing opportunities with suppliers, events, sponsorship marketing, rewards & loyalty programmes.
• An inquisitive mind with a passion for data – be highly analytical, using data to inform decisions.
• An astute understanding of ABL, BTL and Digital and the key levers that drive sales in their environment.
• Exceptional attention to detail. High level of proficiency in content creation, writing, grammar and spelling.
• Solutions-oriented – have a can-do attitude and high energy.
• Highly organised and efficient, with an ability to work towards and meet tight deadlines.
• Experience in managing a team and external agencies.
• Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.
• Ability to prioritise responsibilities and multiple projects that will impact the business at various levels
• Attention to detail will be very important, strong administrative skills.