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Johannesburg: Visual Brand Architect (JHB/PTA Hybrid) posted by Datafin

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Job Description

Visual Brand Architect (JHB/PTA Hybrid)Media/Marketing/Sales ~ IT – Designer
Pretoria/Centurion – Gauteng – South Africa, Johannesburg – Gauteng – South Africa

ENVIRONMENT:
A dynamic AgriTech Start-Up seeks a highly ambitious and talented Visual Brand Architect to join its team. You will be expected to ensure a consistent brand identity across all internal and external platforms and partnerships, design new website pages & improve existing pages and components, with good UI/UX principles, using Figma/similar platforms. You will also contribute to improvements in brand identity (including the logo, colour palette, Typography, messaging and icons / other digital assets and the brand strategy). The position requires a go getter attitude with great Design skills and an understanding of the client base and their UI/UX requirements. The ideal candidate will also require a suitable Degree or relevant tertiary qualification in Graphic Design, Information Design, Multimedia or similar field with Design tools proficiency including Figma, UI/UX and a solid understanding of Digital Asset Management, Social Media Management and CI Management.
DUTIES:
  • Ensure a consistent brand identity across all internal and external platforms and partnerships.
  • Ensure brand consistency, but individual project identity.
  • Contribute to improvements in brand identity (including the logo, colour palette, Typography, messaging and icons / other digital assets and the brand strategy).
  • Design new website pages and improve existing pages and components, with good UI/UX principles, using Figma/similar platforms.
  • Share website designed pages/components with the Software Development team, in a way that reduces their development time.
  • Assist with Frontend Development if possible (after training).
  • Design company assets (such as website functions/components, icons, social media design templates, presentation templates, marketing materials/booklets, etc.).
  • Manage company assets effectively (i.e. database of assets, sharing with team, Version Control, ease-of-search, consistency, etc.).
  • Develop brand guidelines/policies for internal and external use, and training relevant team members in these guidelines.
  • Manage databases of shared assets (e.g. partners with the logo).
  • Contribute to marketing and social media strategies.
REQUIREMENTS:
  • Degree or relevant tertiary qualification such as Graphic Design, Information Design, Multimedia, etc.).
  • Design tools proficiency including Figma, UI/UX.
  • Understanding of Digital Asset Management, Social Media Management and CI Management.
  • A broad range of Design interest, from social media to company assets, to presentations to marketing material, etc.
Advantageous
  • Some Frontend coding experience.
ATTRIBUTES:
  • Passion for Design.
  • Structured and organised.
  • Honest and adaptable.
  • Communicates well and effectively.
  • A team player and willing to work long hours towards the greater team goal.
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