Job Description
About the Role
We are seeking a data-driven and creative Digital Marketing Specialist to lead our online growth initiatives. In this role, you will be responsible for designing and executing integrated digital campaigns that drive brand visibility, high-quality lead generation, and measurable ROI.
Key Responsibilities
- Develop and execute end-to-end digital marketing strategies across SEO, SEM, Social Media, and Email.
- Plan and optimise high-converting ad campaigns on Meta (Facebook/Instagram), Google Ads, TikTok, and LinkedIn.
- Conduct keyword research and implement technical SEO to improve organic rankings.
- Oversee the creation of engaging visual and written content.
- Build and manage automated lead-nurturing funnels using CRM tools like HubSpot or Zoho.
- Use Google Analytics 4 (GA4) and other data tools to track KPIs, provide actionable insights, and refine budget allocation.
Requirements
Experience: 5 years of proven experience in a digital marketing role.
Education: Bachelor’s degree in Marketing, Communications, or a related field (HND or professional certifications from reputable academies are also highly valued).
Technical Proficiency: Mastery of Google Ads, Meta Business Suite, Canva, and email automation platforms.
Qualifications
- Google Ads certification
- Meta Blueprint certification
- HubSpot certification
Salary & Benefits
Not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Sol Plaatjie
In Sol Plaatjie, the marketing, advertising, and public relations (MAR) industry is a vibrant and dynamic sector that drives business growth and innovation. Typically, professionals in these roles are employed by a variety of sectors, including technology, financial services, manufacturing, and tourism, which often require innovative and strategic communications to engage with diverse audiences.
Generally, salaries for MAR professionals in Sol Plaatjie can vary widely depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, entry-level positions may fall within the R200 000 – R400 000 per annum range, while senior or specialized roles can command higher salaries upwards of R800 000 – R1 200 000 per annum. However, it’s essential to note that actual salaries can differ significantly depending on individual circumstances.
Common skills required for MAR professionals in Sol Plaatjie include proficiency in digital marketing tools such as Google Analytics and AdWords, excellent written and verbal communication skills, creativity, strategic thinking, and analytical capabilities. Typically, a bachelor’s degree in marketing, communications, or a related field is required, although some employers may also consider candidates with relevant experience or certifications.
The financial services sector, technology industry, manufacturing sector, and tourism industry are among the most common sectors to employ MAR professionals. In these industries, professionals can work on campaigns that promote products or services, develop brand awareness, manage public relations, and create engaging content for various audiences.
Career development opportunities in the MAR field are numerous. Typically, experienced professionals can move into senior roles such as marketing manager or head of communications, while others may choose to specialize in areas like digital marketing, PR, or content creation. Many MAR professionals also pursue further education or certifications to stay up-to-date with industry trends and best practices.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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