Responsibilities:

• Develop and implement the company’s Lead Generation strategy.
• Coordinate activities for the formulation and execution of lead generation strategies in alignment with the companys overall business objectives.
• Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
• Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.
• Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
• Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
• Conduct research to identify and test new lead generation channels and platforms.
• Develop and refine messaging across various platforms to improve lead quality.
• Advise and collaborate with call centre Managers on effective dialler strategies for leads.
• Administer data in compliance with the PoPI Act and DMASA requirements.

Qualifications:

• Bachelors degree or relevant industry qualification is advantageous.
• Experience in lead generation in call centre environments.

Experience and Knowledge:

• At least 4 years experience in data and lead generation analysis.
• Knowledge of CRM and database management tools.
• Advanced Excel skills.

Competencies:

• Strong knowledge of different media, digital and social media platforms.
• Strong production skills (e.g., TV, Radio, Digital platforms).
• Ability to work both internally and externally with various agencies and call centres.
• Understanding of different call centre management tools and how to integrate them.
• Budget management skills, with a strong attention to detail.
• Strong prospecting skills.
• Deadline-driven and resilient.
• Strong collaborative and communication abilities.
• Business acumen, with effective time management and decision-making skills.
• Capability to manage multiple projects with precision and efficiency