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Milnerton: BUSINESS DEVELOPMENT REP – Food Service / HORECA Industry

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Job Description

About the Role

The Business Development Representative role in our Food Service division is a key position that drives growth and expansion of our business within the HORECA industry. As a Business Development Representative, you will be responsible for identifying and onboarding new end-user accounts, servicing existing customers, and driving sales revenue targets.

Key Responsibilities

  • Sales: Grow business in the Food Service by identifying and onboarding new end-user accounts i.e. Hotels, restaurants and catering companies.
  • Arrange meetings, menu presentations, and product trials to drive product adoption.
  • Negotiate within authorized parameters and close sales opportunities.
  • Achieve monthly, quarterly, and annual revenue targets as set by the manager.
  • Customer Relationship Management: Maintain and develop relationships with existing customers via in-person visits, calls, and email.
  • Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
  • Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.
  • Resolve customer concerns and escalate quality-related issues when required.
  • Distributor Management: Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.
  • Align on joint business plans, activation calendars, and target accounts.
  • Support distributor sales teams with product training, menu applications, and selling tools.
  • Track and report on distributor performance and compliance.
  • Activations, Demos & Product Training: Execute in-store/in-kitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).
  • Ensure all activation stock is planned, booked, and available.
  • Conduct staff training sessions to increase menu penetration and product adoption.
  • Track ROI and feedback from activation activities.
  • Merchandising & In-Outlet Execution: Ensure correct product usage is demonstrated during trials and menu presentations.
  • Install and maintain branded point-of-sale (POS) material where relevant (e.g., back-of-house collateral, oil management posters).
  • Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.
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Requirements

  • Strong sales skills and experience in the HORECA industry
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Strong problem-solving and negotiation skills

Qualifications

  • Formal education/certifications not specified

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Cape Town City Centre

In Cape Town City Centre, the sales industry is a vibrant and competitive field, with many companies requiring skilled professionals to drive revenue growth and customer engagement. Typically, this role involves building relationships with clients, identifying business opportunities, and negotiating deals. Generally, sales positions in Cape Town City Centre are often fast-paced and dynamic, with a strong emphasis on communication, problem-solving, and result-driven performance.

The typical salary range for a sales professional in Cape Town City Centre can vary widely, depending on factors such as level of experience, company size, and industry sector. While broad ranges are difficult to pinpoint due to this variability, it’s common for entry-level positions to fall within the R400 000 – R600 000 per annum bracket, while senior roles may command salaries ranging from R800 000 – R1 200 000 per annum. However, these figures are only a rough guide and can vary significantly depending on individual circumstances.

Common skills required for sales roles in Cape Town City Centre include excellent communication and interpersonal skills, the ability to build strong relationships with clients, and a proven track record of meeting or exceeding sales targets. Typically, candidates with experience in customer-facing industries, such as financial services or technology, are well-positioned for this role. Additionally, knowledge of industry-specific trends, market analysis, and negotiation techniques are highly valued. Often, companies also look for individuals with strong business acumen, strategic thinking, and problem-solving skills.

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Sales professionals in Cape Town City Centre commonly work across various industries, including financial services sector, technology industry, manufacturing sector, and more. These roles often involve interacting with clients from diverse backgrounds, understanding their needs, and providing tailored solutions to drive growth and revenue.

For those looking to start or advance a sales career in Cape Town City Centre, career development opportunities are plentiful. Typically, entry-level positions lead to junior sales manager or account management roles within 2-5 years, while senior professionals may move into leadership positions, such as sales director or business development manager. Many companies also offer training and development programs to enhance skills and knowledge, ensuring that sales professionals stay up-to-date with industry trends and best practices.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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