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Pretoria: Data Specialist and Performance Marketer posted by Hire Resolve

Pretoria: Data Specialist and Performance Marketer posted by Hire Resolve

Posted on 2025-07-30 00:00:00

Employer Hire Resolve
Category Other IT/Computer
Location Gauteng  / Pretoria

Job Summary

A South African company that provides solar energy solutions for homes and businesses is seeking a Digital Specialist & Performance Marketer who will be instrumental in optimizing and expanding their digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI. You will serve as a thought leader in performance marketing and SEO, consistently seeking innovative ways to ensure sustained competitive advantage.

Responsibilities: 

Performance Marketing:

  • Develop, manage, and optimize high-impact paid digital campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.

  • Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.

  • Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns.

  • Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives.

SEO & Content Optimization:

  • Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.

  • Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.

  • Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.

  • Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.

Analytics & Reporting:

  • Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.

  • Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.

Strategy Development & Leadership:

  • Serve as an authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.

  • Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage.

Minimum Requirements: 

  • Bachelors degree in Marketing, Digital Media, Business Analytics, or a related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) are strongly preferred.

  • 5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.

  • Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.

  • Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs).

  • Proven experience in data-driven decision-making and proficiency in using data visualization/reporting tools.

View Job  Western Cape: Head of Marketing posted by The Working Earth

Core Competencies & Skills:

  • Exceptional analytical skills with an ability to translate complex data into actionable insights.

  • Proven expertise in digital advertising channels, strategic SEO planning, and execution.

  • Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.

  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.

  • Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders.

Benefits:

  • Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days

Click Go Apply to apply online!


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