South Africa: Events and branding coordinator posted by Planet Fitness

We are seeking a dynamic, detail-oriented Events & Branding Coordinator to join our team. The ideal candidate is a strong communicator and project manager who can execute high-impact events, maintain brand consistency, build strategic partnerships, and ensure seamless operational processes across departments. This role plays a critical part in elevating brand presence, driving engagement, and contributing to revenue growth through targeted events and partnerships.

Key Responsibilities

Branding & Communication

• Manage monthly brand updates including email signatures, wallpapers, and Wi-Fi passwords.

• Submit monthly branding audit reports and deliver quarterly brand audits for all events and sales branding touchpoints.

• Ensure brand consistency across all physical and digital channels.

Supplier & System Management

• Conduct supplier onboarding in line with company policies.

• Ensure BC System compliance, including raising PRs, issuing POs, and providing status updates for payment releases.

• Maintain clear communication between events, marketing, finance, and suppliers.

Event Planning, Execution & Innovation

• Execute event roadmaps, proposals, and documentation on schedule.

• Manage event budgets and ensure alignment with goals such as ROI, lead generation, and brand awareness.

• Drive event conversion growth by increasing lead generation and improving event-related sales potential.

• Launch at least one innovative event concept per quarter to enhance audience engagement and competitiveness.

• Expand key event series quarterly to support sales activations and business growth.

• Evaluate and report quarterly ROI for all events (minor and major).

• Address all event-related issues promptly with proactive backup strategies.

Revenue Growth & Partnerships

• Identify and drive second-revenue opportunities such as sponsorships, merchandise sales, or virtual events.

• Secure a minimum of one new sponsorship or partnership per month.

• Grow brand partnerships by securing at least three major collaborations per quarter.

• Lead the successful execution of the Q2 Annual Partnership Invitational.

Stakeholder Collaboration

• Facilitate monthly alignment meetings with Marketing, Sales, and Digital to discuss event objectives, plans, and performance.

• Work cross-functionally to ensure smooth workflow and communication across departments.

Employee & Member Engagement

• Execute monthly employee engagement initiatives and assist in delivering blueprint events.

• Facilitate ongoing monthly staff engagement and deliver one major engagement each quarter.

• Support member/public engagement activities that strengthen brand community.

Requirements

Qualifications

• Diploma/Degree in Events Management, Marketing, Communications, or related field (preferred).

• 2–4 years’ experience in event coordination, branding, marketing, or partnerships.

• Experience with event reporting and brand audits is advantageous.

Skills & Competencies

• Strong organisational and project coordination skills.

• Excellent written and verbal communication.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and basic marketing tools.

• Ability to manage multiple projects under tight deadlines.

• Strong stakeholder management and problem-solving skills.

• Creativity in conceptualising and executing new event ideas.

• Financial and budgeting understanding, particularly PR/PO processes.

• Ability to work under pressure and adapt in fast-paced environments.

Please send you CV to *****@*****.co.za 

**If you do not recieve any feedback within 14 days, please consider your application unsuccessful.**