South Africa: Head Of Marketing (Wine Estate) – Stellenbosch / Brackenfell posted by Phoenix Recruitment

About the Role

Luxury Wine Estate in the Stellenbosch / Brackenfell area is seeking an exceptional candidate to join one of South Africa’s most iconic luxury estates, where world-class wine, hospitality, cuisine combine to create an unforgettable experience. We are looking for a creative strategist, meticulous executor, and leader who thrives in a fast-paced luxury environment. As the Head of Marketing, you will be responsible for delivering the estate’s marketing strategy through innovative campaigns, digital excellence, PR coordination, and inspiring brand storytelling.

Key Responsibilities

• Implement and uphold the estate’s luxury brand strategy and visual identity.
• Deliver integrated campaigns that drive wine sales, bookings, and guest engagement.
• Conduct ongoing market/competitor analysis and identify opportunities for differentiation.
• Oversee the estate’s digital ecosystem – website, e-commerce, CRM, social media, SEO, paid media.
• Optimise online journeys to maximise conversions and elevate user experience.
• Track KPIs and present data-driven insights to senior leadership.
• Support wine launches, packaging evolution, content production, and global trade activations.
• Drive marketing for accommodation, restaurants, spa, events, and on-property experiences.
• Create lifestyle-driven storytelling that showcases architecture, cuisine, wellness, and culture.
• Manage press releases, media visits, influencer partnerships, and editorial content.
• Support the Sales & Marketing team in building strong media relationships and reputation management.
• Coordinate award submissions across wine, hospitality, culinary, and design categories.

Requirements

• Bachelor’s degree in marketing, Communications, Brand Strategy, or similar (postgraduate an advantage).
• At least 5–10 years of marketing experience, ideally in luxury wine, hospitality, tourism, or lifestyle brands.
• Strong skills in digital marketing, analytics, campaign execution, and creative direction.
• Proven leadership experience and confidence working cross-functionally.
• Exceptional storytelling, communication, and presentation capabilities.
• A keen eye for luxury aesthetics and brand experience.

Qualifications

• Bachelor’s degree in marketing, Communications, Brand Strategy, or similar (postgraduate an advantage).

Salary & Benefits

Salary details will be discussed during the interview process.