South Africa: Marketing and Content Executive posted by Flink Recruitment

Roles and Responsibilities
Develop and execute marketing strategies that directly drive product sales through our website and TikTok Shop
Plan, create, and oversee informative, genuinely helpful content that builds trust and engagement while guiding audiences towards our products
Produce occasional purely educational content to attract and nurture new audiences
Help guide a transition into a more professional, sleek, and sophisticated marketing style and brand presence
Optimise product listings and descriptions for SEO on Shopify to boost visibility and conversion
Ensure all new products uploaded to Shopify are visible and correctly linked to TikTok Shop (training will be provided)
Manage and track performance on TikTok, Instagram, Pinterest and (optionally) X (Twitter)
Engage with the community by responding to comments and nurturing relationships to support conversions
Monitor analytics across all platforms and provide regular reports on growth, engagement, reach, and sales conversion
Stay informed about and pursue monetisation opportunities across platforms (e.g. creator marketplace, live monetisation, product tagging features)
Schedule content using TikTok Business Center and Meta Business Suite, or through a cross-platform scheduling tool (Sub to be discussed)
Collaborate with the Founder (the face of the brand) to plan and film content — initially working alongside her to align with the brand’s core vision, with the opportunity to grow into a lead role on the creative direction of future video content
Potential future opportunity to co-host or run TikTok Lives, creatively showcasing and selling our crystals, jewellery, and services in ways that feel natural and aligned (not just hard sales, e.g. themed or lifestyle-style lives such as “doing makeup while showcasing products”)
Edit videos and streamline content for multiple platforms using professional editing software
Track key astrological events, energy shifts, and trending topics in the spiritual community to align marketing campaigns with what is current
Maintain awareness of ethical and cultural considerations (e.g. closed practices such as white sage), ensuring content reflects our integrity and values
Support the promotion of our healing services, e-books, and other upcoming spiritual offerings
Employment Details
Employment Type:
Temporary Employment
Industry:
Media and Publishing
Work space preference:
Work from Home
Ideal work province:
Worldwide
Ideal work city:
Any City
Salary bracket:
R 5000 – 9000
Drivers License:
N/A
Own car needed:
No