South Africa: Paid Media Specialist posted by Flink Recruitment

Roles and Responsibilities

Plan, execute, and optimize paid media campaigns across platforms including Meta (Facebook & Instagram), TikTok, LinkedIn, YouTube, Google Ads, and emerging social platforms. Monitor and analyze campaign performance using analytics tools, providing actionable insights to maximize ROI and KPIs. Develop and maintain dashboards and reports to track campaign performance, budgets, and business outcomes. Conduct audience research, segmentation, and testing to improve targeting and conversion rates. Collaborate with marketing, sales, and business teams to align paid media strategies with overall business goals. Stay up-to-date with industry trends, platform updates, and best practices to ensure campaigns remain competitive. Provide recommendations on budget allocation, bidding strategies, and campaign optimization.

 

Employment Details