Western Cape: Global Marketing Manager (JHB, PTA or CT) posted by Datafin
Posted on 2025-06-17 00:00:00
| Employer | Datafin |
|---|---|
| Category | Other IT/Computer |
| Location | Western Cape / Western Cape |
Job Summary
Gauteng – South Africa, Western Cape – South Africa
- Strategic Campaign Development: Analyse existing products and services to identify opportunities for new marketing campaigns that effectively bridge brand messaging with consumer purchasing behavior.
- Goal Setting: Establish marketing objectives based on historical performance metrics and future market forecasts.
- Market Analysis: Conduct in-depth research on market trends, demographics, pricing strategies, competitor activities, and other relevant data to formulate robust marketing strategies.
- Collaborative Planning: Partner with the Global Marketing Manager and the marketing team to create comprehensive marketing plans tailored for various media channels and regional sales teams.
- Creative Oversight: Approve and supervise the development of promotional materials, digital content, advertising, and all related marketing activities.
- Vendor Communication: Liaise with media buyers, advertising agencies, and printers to ensure successful completion and implementation of marketing projects.
- Budget Management: Design cost-effective marketing plans for each product or service while adhering to departmental budgets.
- Performance Tracking: Monitor marketing and sales data, generating detailed reports to present findings to the Global Marketing Manager and Senior Executives.
- Campaign Adjustments: Adapt marketing strategies and campaigns in response to performance data and feedback.
- Team Management: Foster efficient communication within the marketing team, ensuring all members meet their performance objectives effectively.
- Recruitment and Training: Conduct interviews, hire, and train marketing team members as necessary.
- Social Media Strategy: Develop and manage a social content calendar, overseeing community management across social platforms.
- CRM Management: Administer the Customer Relationship Management (CRM) tool, facilitating queries to appropriate departments.
- Collaborator Relations: Identify, assess, and maintain relationships with potential collaborators.
- Global Strategy Support: Assist the Global Marketing Manager in developing and executing global marketing strategies.
- Press Coordination: Oversee the dissemination of press releases and engagement with media.
- Market Strategy: Analyse market dynamics to create campaigns that align with consumer needs and enhance revenue generation.
- Media Evaluation: Review various media and social media channels to ensure optimal investment for brand visibility and reach.
- Relationship Building: Cultivate and sustain partnerships with suppliers and stakeholders.
- Creative Application: Ensure proper application of brand identity and visual guidelines in all marketing and consumer-facing materials.
- Adaptability: Demonstrate the ability to respond to market changes and challenges, embracing new technologies to enhance marketing capabilities.
- Research Proficiency: Conduct regular market research to remain informed about trends and shifts within the industry.
- Analytical Skills: Analyse market research, return on investment (ROI), and campaign effectiveness accurately.
- Bachelor’s degree in Marketing or a related field along with 3-5 years of experience in a marketing environment.
- Proficient in computer skills and marketing software applications.
- Dynamic, motivated, and professional demeanor.
- Passion for the outdoor lifestyle and equipment related to vehicles.
- Exceptional interpersonal and communication skills.
- Strong organizational and administrative abilities.
- Detail-oriented with excellent reporting and writing skills.
- Proven public speaking and presentation abilities.
- Ability to work independently and manage time effectively.
- Basic mathematical proficiency.
- Punctual, organized, and adept at problem-solving.
- Strong leadership and management skills.
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