Western Cape: Insights & Strategy Lead (Retail Media) posted by Communicate Finance

Analyse complex media data from multiple sources (including econometrics and AI modelling) to create holistic, actionable insights and recommendations
Lead the development and implementation of the insight and planning roadmap, identifying new partnerships and opportunities
Oversee post-campaign analysis, ensuring robust methodology and clear communication of results to clients and internal teams
Champion an insight-driven culture by developing training materials and elevating the team’s understanding of retail media trends
Deliver strategic insights to senior client stakeholders, building trusted relationships and acting as a key advisor

Skills & Experience (Not negotiable):
6-8 years of experience in insights, media planning, or analytics within the retail, marketing, or media industries
Proven experience managing and leading a team
An in-depth understanding of marketing theory, media planning, and channel measurement solutions
Demonstrable ability to interpret complex data and translate it into compelling, actionable business strategies
A Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related field

Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000181.

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