Western Cape: Internal Sales – Counter Sales posted by Persona Staff

January 16, 2026 Jobs in South Africa

Persona Staff

Western Cape

Automotive Sales

Job Description

About the Role

Persona Staff is seeking an experienced Sales Representative to join our team in Cape Town, Western Cape. As a key member of our internal sales team, you will be responsible for proactively contacting customers, promoting product lines, and supporting external sales visits. Your primary goal will be to grow the Diesel Pump Room customer base and assist in sourcing new products and suppliers.

Key Responsibilities

Proactively contact customers, promote product lines, market specials, and support external sales visits
Grow the Diesel Pump Room customer base and assist in sourcing new products and suppliers
Prepare quotations, process invoices, manage COD accounts, and track backorders
Assist customers with diesel parts selection and provide accurate technical guidance
Maintain customer relationships through prompt communication on deliveries, logistics, claims, and supply issues
Handle returns, manage credits, and escalate account concerns when needed
Maintain accurate customer information, track lost sales, and assist with stock counts and trade events
Ensure a professional, organised workstation and uphold high service standards

Requirements

Matric (essential)
Strong technical knowledge of Diesel Fuel Injection systems
Trade Test / Diesel Fuel Injection Certification (advantageous)
Experience in internal sales or technical sales
Excellent communication and customer service skills
Ability to multitask, work accurately, and remain organised in a fast-paced environment
A proactive and reliable attitude

Qualifications

Matric

Salary & Benefits

[Salary information not mentioned in original]

Note: Since the salary information was not provided in the original job description, I did not include it in this rewritten version.

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How to Apply

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About Automotive Sales Jobs in Western Cape

In the Western Cape, the automotive sales industry is a significant sector, with many companies employing individuals to sell and service vehicles. Typically, this industry experiences moderate growth due to the ongoing demand for new and used cars. However, like many industries, it can also be subject to fluctuations in consumer spending and global market trends.

Generally, salaries for automotive sales positions in Western Cape vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level salesperson roles may fall within a salary range of R200 000 – R350 000 per annum, with more senior roles potentially exceeding R400 000 – R600 000 per annum. However, it’s essential to note that these figures are broad estimates and actual salaries can vary significantly depending on individual circumstances.

Common skills required for automotive sales positions include excellent communication and interpersonal skills, the ability to build rapport with customers, and a strong understanding of vehicle models and features. Additionally, salespeople need to be knowledgeable about finance options and regulatory requirements, as well as have strong negotiation and problem-solving skills. Other essential qualities include adaptability, resilience, and a customer-focused mindset.

The automotive industry in Western Cape is often linked to sectors such as financial services, technology, and manufacturing, where companies require skilled sales professionals to drive revenue growth and build brand awareness. These roles may involve selling new vehicles, after-sales support, or working with fleets and commercial customers.

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For those interested in pursuing a career in automotive sales, there are various opportunities for development and progression within the industry. Typically, experienced salespeople can move into senior management positions, such as regional managers or dealership owners, while others may choose to transition into related roles like vehicle maintenance or after-sales support. With ongoing training and education, it’s possible to advance your career and become a leading expert in the automotive sales field.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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