Social Media Specialist
Posted on 2025-04-27 13:04:20
| Company | O’Brien Recruitment |
|---|---|
| Salary | 0 |
| Category | Other Finance/Accounting |
| Location | South Africa / Western Cape / Cape Town |
Job Summary
Our client, a leader within the fintech industry, is seeking a Social Media Specialist to join their dynamic team in Cape Town. This is an exciting opportunity to contribute to a fast-paced, purpose-driven organisation, enhancing engagement on social media platforms to expand the customer base.
Key Responsibilities:
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Develop and execute creative content strategies aligned with the brand.
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Copywriting all social media content following brand guidelines.
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Conduct market research to identify trends, competitor activities, and engagement opportunities.
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Assist in the development of social media policies and ensure compliance with regulatory standards.
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Improve and develop digital marketing functions through social platforms.
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Collaborate with marketing teams to integrate strategies across multiple platforms.
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Optimise social media activities through data analysis, A/B testing, and performance tracking.
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Execute digital marketing initiatives, including paid ads, sponsorships, email promotions, and campaigns.
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Identify Key Performance Indicators (KPIs) and report key social media metrics.
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Monitor and enhance social media sentiment, recommending improvements where needed.
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Set up and optimize analytics tools for visitor behaviour tracking.
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Track and report social media activities, providing insights to stakeholders.
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Oversee financial modelling, tracking, and reporting for digital marketing programs.
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Plan and execute digital competitions and promotional strategies.
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Evaluate emerging social media technologies and recommend their application.
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Collaborate with design, IT, and service providers to create multimedia content.
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Assist in vendor negotiations and contract evaluations.
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Stay up to date with industry trends, digital marketing methodologies, and product/partner launches.
Key Requirements:
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Grade 12 or equivalent.
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Bachelors degree or Advanced Diploma in a relevant field.
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Social Media and Digital Marketing certification.
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Minimum 5 years of experience in Digital Marketing.
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Minimum 5 years of experience managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, and TikTok).
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Experience in fintech or financial services (advantageous but not mandatory).
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Strong knowledge of social media platforms, marketing processes, and content creation (both video and static).
Additional Skills:
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Excellent presentation, verbal, and written communication skills.
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Strong organizational and administrative abilities.
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Exceptional interpersonal skills.
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Detail-oriented with strong analytical skills.
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Proficiency in relevant digital marketing tools and platforms.
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Social Media Specialist
Posted on 2025-04-27 13:04:44
| Company | Ad Talent Africa |
|---|---|
| Salary | 0 |
| Category | Other Finance/Accounting |
| Location | South Africa / Western Cape / Cape Town |
Job Summary
Who we are: A leading Financial Services company.
What we do: We offer affordable and reliable financial services to the emerging consumer.
What we are looking for: A Social Media Specialist.
What you will do:
- Initiate and execute on creative content strategies that align with the company brand
- Copywriting of all social media posts according to the brand guidelines
- Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance
- Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs
- Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation
- Conduct online marketing initiatives
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives
- Responsible for setting up or optimising analytics tools for tracking visitors’ behaviours
- Manage tracking and reporting of social media activities on all platforms
- Conduct financial modelling, monitoring and reporting for online marketing programmes or website revenue forecasting
- Execute digital competitions (planning, design, sign-off and execution)
- Identify, evaluate and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns
- Propose online or social media channel campaigns to marketing leaders
- Collaborate with web, IT, service providers and graphic design staff to create multimedia social media content that conforms to brand and company visual format
- Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics
- Execute and manage social media campaigns or promotional strategies with sales, operations and other key stakeholders
- Assist in the evaluation and negotiation of contracts with vendors or online partners
- Attend bi-annual monthly performance meeting with Digital Marketing Manager
- Maintain knowledge of current digital marketing methodology and practices
What do you need:
- Bachelors degree or Advanced Diploma
- Social Media and Digital Marketing courses
- Minimum 5 years Digital Marketing and Social Media Platforms Experience (Facebook, Twitter, LinkedIn, Instagram and TikTok)
- Minimum 3 years (advantageous not necessity) Fintech and/or Financial Services experience
- Knowledge of marketing and communication processes
- Knowledge of content creation (video and static)
Job Seeker Tip
Join professional associations in your field to expand your network and knowledge.
Click Go Apply to apply online!
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