Kendrick Recruitment is currently seeking a dynamic and results-driven Head of Sales to lead and implement a global sales strategy for a prestigious luxury private reserve. This is a senior leadership position focused on expanding revenue streams, developing strategic partnerships, and strengthening brand presence across key international and domestic markets.

Key Responsibilities:

Sales Strategy & Planning

• Develop and execute a comprehensive global sales strategy aligned with the brand’s mission and revenue objectives

• Identify new opportunities in core markets including the USA, UK, Europe, and South Africa

• Monitor competitor activity and industry trends to refine positioning and market approach

Revenue & Business Development

• Achieve and surpass annual sales and occupancy targets

• Establish and nurture strong relationships with luxury travel trade partners such as tour operators, travel advisors, and DMCs

• Grow direct booking channels and foster loyalty among high-value repeat clients

• Explore and secure new business ventures and strategic partnerships

Team Leadership & Cross-Department Collaboration

• Lead a high-performing sales and reservations team, including internal and external representatives

• Work closely with marketing and operations teams to ensure alignment on promotions, guest experience, and brand consistency

• Represent the reserve at key international trade shows, roadshows, and industry events

Client & Trade Relations

• Act as brand ambassador to key accounts and industry stakeholders

• Drive a relationship-led, highly personalised approach to trade engagement and client retention

• Manage account strategies including sales calls, familiarisation trips, and training initiatives

Reporting & Market Analysis

• Monitor KPIs and track sales metrics to evaluate performance and return on investment

• Provide regular market intelligence and sales forecasts to senior leadership

Qualifications & Experience:

• 710 years of experience in luxury travel and hospitality sales, with an established global trade network

• Proven track record of exceeding sales targets and growing revenue within high-end tourism

• In-depth understanding of the luxury travel landscape, including affiliations such as Virtuoso and Traveller Made

• Background in conservation-based or experiential travel products is advantageous

• Strong interpersonal and communication skills, with the ability to collaborate effectively across departments

• Proficient in financial tools and reporting systems (e.g. ERP, Excel, BI tools)

• High attention to detail and adaptable work ethic

Personal Characteristics:

• High level of integrity and professionalism

• Strong leadership, negotiation, and relationship-building abilities

• Entrepreneurial mindset with a strategic and hands-on approach

• Excellent presentation and communication skills

• Commercially minded with a deep understanding of the luxury guest experience

• Passionate about conservation, sustainability, and responsible tourism

• Able to thrive in a fast-paced, high-performance environment

What Is Offered:

• A leadership role within one of Africas most iconic private reserves

• An opportunity to contribute to a purpose-driven, impact-focused organisation

• Access to unique travel opportunities and wilderness experiences

• Competitive compensation and benefits package

• A supportive and innovative workplace culture rooted in collaboration and excellence