• Act as the central marketing liaison between the organization and assigned vendors.
• Build and nurture collaborative relationships with vendor marketing and product teams.
• Ensure adherence to vendor branding and marketing compliance.

 
Marketing strategy, planning & execution

• Develop and implement data-driven marketing plans in collaboration with sales and vendor teams.
• Align marketing activities with vendor goals to secure co-marketing funds.
• Manage the execution of marketing campaigns through regional agencies.

 
Demand generation & lead management

• Execute integrated campaigns using paid media, social, email, webinars, and events.
• Track and report campaign results, measuring effectiveness and ROI.
• Collaborate with sales to nurture leads and drive conversions.

 
Channel marketing & enablement

• Support resellers with training, co-branded materials, and localized campaigns.
• Create enablement content such as case studies, presentations, and guides.

 
Event management

• Plan and deliver regional and virtual events including logistics, branding, and vendor coordination.
• Create event assets and manage post-event performance analysis.

 
Budget management & financial reconciliation

• Manage vendor marketing budgets, ensuring optimal fund utilization.
• Submit internal payment requests and manage post-activity invoice claims.
• Collaborate with finance for reconciliations and compliance with vendor funding policies.

 
Compliance & procurement

• Ensure all marketing activities meet internal and vendor compliance standards.
• Oversee supplier onboarding and procurement processes.
• Maintain productive supplier relationships.

 
Reporting & performance analysis

• Report on campaign ROI and marketing KPIs.
• Contribute to quarterly business reviews and internal performance updates.

 
Project & stakeholder management

• Manage end-to-end project delivery using tools like Monday.com or Smartsheet.
• Collaborate with cross-functional teams and stakeholders to ensure execution excellence.

 
 
Requirements
Education required

• Bachelor’s degree in marketing, Business Administration, Communications, or related field

 
Experience needed

• Minimum 3–5 years of experience in marketing, preferably in IT distribution, vendor marketing, or channel marketing
• Experience managing vendor relationships and co-marketing funds is highly desirable
• Familiarity with the Sub-Saharan Africa market will be an advantage
• Proven track record in campaign execution, event planning, and lead generation

 
Job related skills needed

• Campaign management – Planning and executing multi-channel marketing campaigns.
• Vendor & channel marketing – Aligning strategies, managing co- branded initiatives, and MDF funds.
• Digital marketing – social media, email marketing, paid media, and website content updates.
• Event planning – Coordinating webinars, product launches, and trade shows.
• Lead generation – Creating and tracking campaigns to drive and nurture leads.
• Marketing analytics – Measuring campaign ROI and performance metrics.
• Budget & financial management – Handling marketing budgets, vendor claims, and reconciliations.
• Content creation – Developing marketing collateral and localized reseller materials.
• Project management – Managing timelines and stakeholders using tools like Monday.com or Smartsheet.
• Stakeholder coordination – Collaborating with vendors, sales, finance, and agencies.

 
Software skills needed

• CRM and Marketing Automation Tools (e.g., HubSpot, Salesforce, or equivalents)
• Project management Platforms (e.g., Monday.com, Smartsheet)
• MS office suite (Excel, PowerPoint, Word)
• Event platforms (e.g., Zoom, Microsoft Teams, Eventbrite)
• Website CMS for content updates
• Social media platforms and analytics tools
• Design tools (Canva, Adobe Creative Suite, etc)

 
Soft skills needed

• Strong communication and interpersonal skills
• Time management and ability to multitask
• Creative problem-solving
• Team player with the ability to work independently
• Adaptability and agility in a fast-paced environment
• High level of integrity and professionalism

 
Key Competencies and expectations

• Strategic thinking: Ability to align marketing plans with both vendor and business goals.
• Execution excellence: Strong project management skills with attention to detail.
• Analytical mindset: Capability to evaluate data and optimize marketing performance.
• Stakeholder engagement: Proven ability to manage internal and external relationships effectively.
• Creative flair: Ability to develop engaging campaigns and events tailored to regional markets.
• Results-oriented: Focused on ROI and measurable outcomes in all marketing efforts.

Organisational and administrative skills: Ability to efficiently plan, manage tasks, keep records, and ensure smooth day-to-day operations—such as filing, scheduling, reporting, and maintaining order in the workplace.

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