Cape Town: Brand Manager posted by Talent Acquisition Consulting
Job Description
An exciting opportunity has become available for an experienced and passionate Brand Manager to join the dynamic marketing team of a global premium FMCG leader. This role offers the chance to work on a category-leading product portfolio with strong international equity, and to contribute to both short-term results and long-term brand strategy in the South African market.
Position Purpose:
This role is responsible for developing and executing brand strategies that drive sustainable sales growth and profitability. You will translate global brand positioning into impactful local market strategies, lead cross-functional initiatives, and collaborate with key internal and external stakeholders to bring your vision to life in trade, communication, and innovation.
Brand Strategy & Execution
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Lead 3+ year brand planning and align local strategy with global guidelines.
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Build and execute annual marketing and A&P plans that support brand equity and sales targets.
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Own the full marketing calendar and campaign execution in partnership with agencies and commercial teams.
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Conduct trade visits and consumer research to stay close to shopper behaviour and insights.
Commercial and P&L Management
- Take ownership of the brand portfolio P&L in conjunction with the line manager.
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Manage SKU optimisation, pricing strategy, and pack development for profitability.
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Collaborate with Trade Marketing, Key Accounts, and Controlling teams to convert brand strategy into commercial wins.
Leadership & Collaboration
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Present brand strategies and new initiatives to senior management and global stakeholders.
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Work cross-functionally across departments including Sales, Supply Chain, Finance, and Global Marketing.
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Support team learning and actively contribute to a high-performance, idea-driven culture.
Who Were Looking For:
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Completed Bachelor’s or Masters degree in Marketing, Business, or related field.
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35 years’ experience in brand marketing within a leading FMCG company.
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Strategic thinker with strong project management, organisational and communication skills.
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Passionate about consumer trends and insight-led brand development.
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Confident, driven and collaborative team player who thrives in a fast-paced environment.
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Strong analytical ability and commercial acumen.
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Proficiency in Microsoft Office and familiarity with tools like IRI or Nielsen.
Key Competencies:
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Entrepreneurial mindset and growth orientation
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Strong presentation and negotiation skills
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Attention to detail and executional excellence
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Ability to manage complexity and competing priorities
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Adaptable and solutions-oriented
This is an excellent opportunity for a brand builder with a global mindset and local agility, ready to make an impact in a premium category.
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