The purpose of the Digital and Internal Communication role is to create and carry out communication plans that keep employees informed and engaged. This role connects internal teams with digital platforms, using the right tools to share clear and consistent messages that support teamwork and the companys goals.

Key Performance Areas (KPAs)

Digital Communication (with PR Agency):

• Develop and manage digital content plans for all platforms, including YouTube, to meet set KPIs.
• Regularly review and adjust content plans to stay relevant and maintain audience engagement.
• Create and run digital campaigns, track their performance, and report on results.
• Write and submit monthly digital communication reports.
• Oversee the compilation of weekly competitor reports.
• Provide insights and recommendations based on digital and competitor reports to improve communication efforts.
• Stay up to date with digital communication trends and apply them where relevant.
• Lead the creation and implementation of the companys digital communication strategy.
• Oversee video content production and manage Google advertising.
• Plan and coordinate social media campaigns.

Website Management (with Agency):

• Ensure website content is updated monthly and reflects current trends.
• Optimize the website for search engines (SEO).
• Monitor lead generation, ensure leads are shared with Sales Managers, and work to improve lead quality and volume continuously.

Internal Communication:

• Coordinate the production of the quarterly MD Talks video.
• Source, write, and edit engaging content for internal communication platforms (e.g., email, newsletters, handovers, and the internal app).
• Analyze employee feedback to assess the effectiveness of internal communications and suggest improvements.
• Share advertising and PR updates with employees as they become available.
• Plan and manage internal communication campaigns and company-wide launches.

Internal Communications

• Support the rollout of employee engagement strategies and related projects.
• Maintain and update the list of internal “Champions” and coordinate related activities.
• Act as the National Champion, promoting messages and fostering engagement across the business.
• Regularly post content on the Microsoft Teams channel.
• Incorporate the company mascot, Lifty, into internal communications to strengthen brand culture.
• Collect and write content for InTune, the internal publication.

Community Platform:

• Upload articles to the Community platform.
• Encourage employee interaction and participation on the platform.
• Manage and implement community-based projects.
• Ensure important updates from the Community are communicated internally.

Advertising:

• Develop an annual advertising plan for all divisions, aligned with the content plan in collaboration with the agency.
• Collect and archive evidence of published advertisements for inclusion in the monthly reports.

Public Relations (Articles):

• Develop and manage a yearly content plan for PR activities.
• Ensure all content reflects the companys tone, style, and quality standards.
• Coordinate and host PR planning sessions with internal stakeholders and agency partners.
• Align content strategy with advertising efforts to target the right audience at the right time.
• Keep a well-organized record of all articles on the Microsoft Teams channel.

Administration:

• Maintain up-to-date tracking and reporting documents on Microsoft Teams.
• Ensure all work and updates are saved on the Microsoft Teams platform to support easy access and collaboration.
• Coordinate the development of SOPs and SLAs related to events and promotions, including drafting relevant policies.
• Upload and organize job-related photos on SharePoint.
• Develop and implement policies that support and guide digital communication across the company.