As the Customer Acquisition Lead, you’ll help introduce parents to a revolutionary AI-based digital product that will help learners to learn faster and more effectively. 

This is a newly created role at a high-potential start-up—an opportunity to help build something new while enjoying flexibility in working hours and in defining the role.

Responsibilities

• Acquire 20 paying parents in the first 3 months. The only critical KPI, which will be re-evaluated upon success.
• Generate and qualify leads via WhatsApp/Facebook groups, parent communities, and offline networks independently.
• Pitch the product to parents, handle objections, and close sales.
• Track leads and conversions in Google Sheets.
• Provide weekly updates on numbers: leads generated, conversations had and parents closed.
• Work closely with the founder and development team on feedback from parents to refine messaging.
• Focus solely on acquisition; all product support/technical issues are handled elsewhere.

Qualifications

• Minimum Matric.
• A strong passion for marketing, along with a proven track record of successful sales experience, is the key requirement for this role.

Experience & Other Requirements

• At least 1 year in direct sales, tutoring, education services, or other proven sales.
• Prior work in parent-facing contexts (tutoring companies, edtech, after-school programs, church/school groups, etc).
• Demonstrated ability to acquire paying customers without a brand behind them. Example: tutors who filled their own schedules.
• Own car with valid driver’s license.
• Open to traveling and visiting schools and potential clients.

Salary

• The salary is negotiable, with a base of approximately R10,000 per month (depending on hours, flexibility, and other factors).
• In addition, there is a highly rewarding commission structure.
• Finding the right fit is the priority, so salary terms are flexible at this stage, within reasonable boundaries.