Western Cape: Content Marketing & Social Media Specialist posted by I Grow Wealth Investments
Job Description
- Diploma/Degree in Marketing, Communications, Digital Media, or equivalent.
- Minimum 3–5 years’ proven experience in content creation, digital marketing, and social media management.
- Strong portfolio showcasing social media campaigns, branded graphics, and short-form video content.
- Experience with design/video tools (Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar).
- Track record in supplier management and producing printed marketing collateral.
- Experience in SEO, paid media, and digital analytics.
- Advantage: Familiarity with the property, finance, or real estate sectors.
Duties and responsibilities include, but not limited to:
Content Creation & Campaigns:
- Develop, schedule, and manage 3–4 weekly posts across social platforms.
- Produce short-form video content (reels, TikTok, etc.) optimised for engagement.
- Write and design marketing material (blogs, newsletters, recruitment ads, email campaigns).
- Create branded graphics and templates for digital and print.
Consultant Support:
- Provide Bond Consultants with marketing templates, invites, and branded assets.
- Guide consultants on social media best practices to strengthen relationships with agents, developers, attorneys, and clients.
- Ensure all content is approved and consistent with brand guidelines.
Print & Supplier Coordination:
- Manage print projects (calendars, diaries, brochures, business cards).
- Liaise with suppliers to negotiate pricing, lead times, and quality.
- Ensure all printed collateral aligns with brand standards.
Social Media & Analytics:
- Manage IGrow Home Loans’ social media platforms.
- Monitor performance (engagement, growth, conversions) and provide regular reports.
- Use data insights to refine campaigns and stay ahead of industry trends.
Brand Building & Recruitment Alignment:
- Support employer branding and recruitment campaigns with tailored content.
- Collaborate with Marketing and HR on recruitment ads and success stories.
- Position IGrow Home Loans as a thought leader with engaging and educational content.
Skills & Competencies:
- Strong creative flair with ability to turn business needs into visual campaigns.
- Excellent copywriting, storytelling, and editing skills.
- Confident stakeholder and supplier management.
- Highly organised, deadline-driven, proactive, and detail-oriented.
- Skilled in managing multiple social media pages (LinkedIn, Instagram, Facebook, TikTok).
- Digitally savvy, with a passion for emerging content formats and social trends.
Application Requirements:
- Candidates must submit their CV together with a portfolio showcasing previous content, campaigns, and design work.
- Candidates shortlisted after the first interview will be required to complete a task-based assessment (48-hour turnaround time).
If you do not receive feedback within two weeks of submitting your application, please consider your application unsuccessful.
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