Job Description
National hotel group requires a Cape Town based Sales Executive where a key focus will be on the Leisure & Inbound Markets within the Western Cape.
Main Objective:
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Responsible for driving revenue from domestic vacationers, international tour operators, travel agents, and individual travelers.
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This role is focused on proactive business development and maintaining relationships with key travel trade partners to increase market share and meet sales targets.
Key Responsibilities:
Business development and account management
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Develop and execute sales strategies to increase bookings from local leisure travelers and international inbound operators.
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Proactively identify and secure new business opportunities through market research, cold calling, networking, and sales blitzes.
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Cultivate and maintain strong, long-term relationships with key travel trade partners, including tour operators and travel agents.
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Conduct presentations, site inspections, and property tours for prospective and existing clients.
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Prepare and negotiate customized proposals, contracts, and quotes for clients.
Sales targets and reporting
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Deliver on sales targets and other key performance indicators (KPIs) to drive revenue growth for the hotel or group.
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Track and report on sales performance by account, segment, and region.
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Maintain accurate and updated records of all client information and sales activities in a Customer Relationship Management (CRM) system.
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Review market analysis to stay informed about client needs, occupancy potential, and competitor rates.
Collaboration and marketing
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Collaborate with the hotel’s revenue and marketing teams to develop impactful promotions and packages.
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Work closely with the reservations and operations teams to ensure seamless execution of services for leisure guests and groups.
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Assist the marketing team in creating and delivering promotional materials.
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Represent the hotel group professionally at trade shows, roadshows, and networking events.
Skills & Traits Required:
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Strong verbal and written communication skills.
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Excellent negotiation, presentation, and interpersonal skills.
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Self-motivated, target-driven, and able to work both independently and as part of a team.
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Excellent organizational and time-management abilities.
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Strong commercial acumen and customer-focused approach.
Minimum Requirements:
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A minimum of 35 years of proven sales experience in the hospitality, travel, or tourism industry with a proven track record of achieving or exceeding sales targets.
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Experience working with hotel sales and CRM systems, such as Opera PMS required
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Own reliable vehicle essential
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Valid Drivers License
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Matric Grade 12
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Business Management Qualification preferred
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